游客感知视角下乡村旅游质效提升维度研究——以西双版纳傣族园为例  

Research on the Dimension of Quality and Efficiency Improvement of Rural Tourism from the Perspective of Tourists’Perception:Taking Xishuangbanna Dai Ethnic Garden as an example

作　　者：刘珊删 陈伍香 傅君伟 LIU Shanshan;CHEN Wuxiang;FU Junwei(College of History,Culture and Tourism,Guangxi Normal University,Guilin 541000,Guangxi China)

机构地区：[1]广西师范大学历史文化与旅游学院,广西桂林541000

出　　处：《科技和产业》2023年第13期191-196,共6页Science Technology and Industry

基　　金：国家社会科学基金(18BJY202);广西创新驱动发展专项(AA20302011)。

摘　　要：发展乡村旅游是实施乡村振兴战略的重要途径,对促进乡村经济发展具有重要作用。以西双版纳傣族园为案例研究地,通过SPSS和AMOS实证探究游客感知视角下乡村旅游质效提升的维度。结果表明:游客感知视角下的乡村旅游质效提升包含旅游地感知、地方认同感、主观幸福感、环境责任行为4个维度;地方认同感和旅游地感知对乡村旅游质效提升的影响力较强,其次是主观幸福感和环境责任行为。The development of rural tourism is an important step in the implementation of the rural revitalization strategy and plays an important role in promoting rural economic development.Taking Xishuangbanna Dai Ethnic Park as the case study site,SPSS and AMOS are used to empirically explore the dimensional research on the improvement of rural tourism quality and efficiency from the perspective of tourist perception.The results show that the dimensions of improving the quality and efficiency of rural tourism from the perspective of tourist perception include four dimensions:tourism place perception,local identity,subjective well-being and environmental responsibility behavior.The influence of local identity and tourism perception on the quality and efficiency of rural tourism is strong,followed by subjective well-being and environmental responsibility behavior.

关 键 词：乡村旅游 质效提升 游客感知 傣族园 

分 类 号：F592.7[经济管理—旅游管理]