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作 者:尹书华 戴光全[1] YIN Shu-hua;DAI Guang-quan(Department of Tourism Management,South China University of Technology,Guangzhou 510006,China)
出 处:《人文地理》2023年第3期58-68,共11页Human Geography
基 金:国家自然科学基金项目(42171228)。
摘 要:本文以广州国际灯光节为例,运用复杂适应系统理论,结合主体行为遵循的刺激——反应规则,分析了节事组织方和管理者秩序建构的逻辑和实践。通过对灯光节组委会核心成员进行一对一深度访谈,以及网络资料的获取,了解到灯光节管理者在周期性的节事活动举办和学习经验中,具体从节事空间布局设计、节事信息宣传秩序、节事交通运输秩序、节事环境卫生秩序和节事安全保障秩序等5个方面对灯光节空间秩序进行建构。根据CAS理论,为提高节事组织方的适应能力和下一届节事运作的有序进行,建议节事组织方从自身适应性能力、其他利益相关者关系、空间布局和设计、服务管理几个方面来促进节事的可持续发展。本文研究结果有助于更加深入的了解节事空间的设计和管理,并为同类型的节事运作提供可供借鉴的知识体系和管理方式。Taking the Guangzhou International Lighting festival as an example,combined with the theory of a complex adaptive system,this paper points out that the festival is a complex adaptive system.Combined with the stimulus-response rules,this paper specifically analyzes the logic and practical content of the order construction of the festival organizer.Through conducting an in-depth review with the core members of festival organizations,as well as the acquisition of second-hand information from the Internet,we learned that the festival organizers and managers adopt five methods to improve and enhance the spatial order,they are spatial order location and layout,transportation order,information and propaganda order,environmental order and security order.According to CAS theory,to improve the adaptability of the festival organization and the orderly operation of the next festival,it is suggested that the festival organization should promote its adaptability,coordinate with the relationship between different stakeholders,improve the capacity of the spatial layout and design,and raise the service management.The research results of this paper will contribute to a deeper understanding of the design and management of event space,and provide a reference knowledge system and management mode for the same type of event operation.
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