公众对文化遗产传播文本的感知与建构——基于三星堆考古报道读者评论的研究  

Public Perception and Construction of Cultural Heritage Communication Texts:A Case Study of Readers'Comments on the Sanxingdui Archaeological Reports

作　　者：樊友猛[1] 王树霞 FAN You-meng;WANG Shu-xia(School of History and Culture,Qufu Normal University,Qufu,Shandong,273165)

机构地区：[1]曲阜师范大学历史文化学院,山东曲阜273165

出　　处：《东南文化》2023年第3期21-30,共10页Southeast Culture

基　　金：2019年度山东省高等学校青创科技计划“儒家文化遗产保护利用”(2019RWD003);2021年度儒家文明省部共建协同创新项目“域外儒学研究”(2021RXTD005)阶段性成果。

摘　　要：借助新闻媒体进行文化遗产传播是推进公众考古的重要方式,但公众接收和理解传播信息的机制尚不清晰。以三星堆考古报道读者评论为案例,通过语用、语义和编码分析发现:受众对考古报道的回应受报道本身的影响,同时表现出很强的自主选择性和思维发散性;受众积极投入到对三星堆文化的阐释之中,通过追问谜团、消解权威、自主求证、寻找关联和娱乐解构等方式,在三星堆的文化表征、文明起源、遗产保护利用以及其他关联主题上进行新的意义再生产。基于受众的能动性,研究构建网络型文化遗产传播模型,提出传播活动的根本矛盾在于历史语境与现实语境之间的张力关系。研究有望提升学界对文化遗产传播的理论认识,并为传播实践提供启示。Cultural heritage communication through news media is an important way to promote public archaeology.The mechanism by which the public receives and understands the information,however,is still unclear.This paper conducts a textual analysis of the readers'comments on Sanxingdui archaeological reports and finds that:(1)The audience's response to archaeological reports presents a strong independent selectivity and divergent thinking while being influenced by the reports;(2)The audience has actively engaged in the interpretation of Sanxingdui Culture.Through questioning mysteries,dispelling authority,independent verification,finding relevance,and entertainment deconstruction,the audience produces new meanings to the cultural representation of Sanxingdui,the origins of civilization origin,heritage protection and utilization,and other related themes.This paper then constructs the network model of cultural heritage communication and points out that the tension between historical context and real context is the fundamental contradiction of cultural heritage communication.The study aims to improve the theoretical understanding of cultural heritage communication and provide insights into communication practices.

关 键 词：文化遗产传播 三星堆 考古报道 公众考古 遗产阐释 

分 类 号：G112[文化科学]