大学生网络消费伦理意识培育探析  

On the Cultivation of College Students′ Ethical Awareness ofNetwork Consumption

作　　者：朱莹 ZHU Ying(School of Marxism,West Anhui University,Lu′an 237012,China)

机构地区：[1]皖西学院马克思主义学院,安徽六安237012

出　　处：《河南科技学院学报（社会科学版）》2023年第6期56-62,共7页Journal of Henan Institute of Science and Technology

基　　金：国家社会科学基金项目“国际贸易正义问题的中国方案研究”(19BKS139),主持人:王程;皖西学院人文社会科学青年项目“大学生网络文化消费研究——以皖西学院为例”(WXSK202247),主持人:朱莹。

摘　　要：网络消费在大学生日常生活中日渐普遍化,但网络的隐蔽性特征使大学生消费伦理意识培育面临重重挑战。大学生消费伦理意识培育是一个系统工程,通过培养大学生的适度、绿色、可持续及责任消费伦理意识,遏制异化消费,增强社会责任感,从而构建环境友好型消费模式。具体实施时,要以先进科学的价值导向作为指引;在行为选择时要坚持理性消费,摆脱消费主义的操纵;净化网络消费环境,抵制符号消费诱惑;注重加强伦理认知教育,防止道德水平滑坡;同时要维护好营造勤俭节约的社会氛围,强化社会理性消费行为引导。Network consumption is becoming increasingly popular among college students,but the distinctive characteristics of the network make the cultivation of college students′consumption ethics awareness face many challenges.This is a systematic project aimed at curbing college students′alienated consumption,enhancing their sense of social responsibility,and building an environmentally friendly consumption model by cultivating their ethical awareness of moderate,green,sustainable,and responsible consumption.It should take the value orientation of advanced science as a guide,and at the same time,when choosing behaviors,we should adhere to improving network literacy,get rid of the inherent requirements of consumerism manipulation,follow the fundamental premise of purifying the online consumption environment,weakening the temptation of symbolic consumption,pay attention to strengthening ethical awareness education,prevent the key link of moral decline,and maintain and create a social atmosphere of thrift,strengthening the important guarantee for guiding social consumption behavior.

关 键 词：网络消费 消费伦理 伦理意识 

分 类 号：G641[文化科学—高等教育学]