马拉松赛事促进城市旅游业发展的作用机制——基于248个城市的实证分析  

The Function Mechanism of Marathon Events in Promoting the Development of Urban Tourism—An Empirical Analysis Based on 248 Cities

作　　者：刘超[1] 陈林祥[1] LIU Chao;CHEN Linxiang(School of Economics and Management,Wuhan Sports University,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079

出　　处：《旅游科学》2023年第3期146-159,共14页Tourism Science

基　　金：国家社会科学基金项目“数字经济促进体育消费的机理、效应与路径研究”(22BTY030)。

摘　　要：马拉松赛事作为我国群众基础最为广泛、影响力最大的赛事之一,对城市旅游业的发展具有重要的促进作用。文章基于2010—2019年全国248个城市的面板数据,采用双重差分法实证考察了马拉松赛事对城市旅游业发展的影响及其作用机制。研究结果表明:(1)马拉松赛事显著促进了举办城市旅游业的发展;(2)马拉松赛事对城市旅游业的促进作用具有明显的城市区域异质性和赛事等级异质性,马拉松赛事更能促进中、西部地区城市旅游业的发展,等级越高的马拉松赛事对城市旅游业的促进作用也更为显著;(3)基础设施建设和城市消费需求是马拉松赛事促进城市旅游业发展的两条重要作用路径。基于此,文章从马拉松赛事和相关产品供给、马拉松赛事质量以及基础设施建设等方面提出针对性建议,以期更好发挥马拉松赛事的旅游促进效应。As one of the most extensive and influential events in China,Marathon Events has an important role in promoting the development of urban tourism.Based on the panel data of 248 cities across the country from 2010 to 2019,this paper adopted the difference-in-difference method to empirically examine the impact of marathon events on the development of urban tourism and its mechanism.The results show that:(1)marathon events have significantly promoted the development of tourism in the host cities;(2)the promotion of marathon events on urban tourism has obvious urban regional heterogeneity and event level heterogeneity,and tends to be more effective,and the higher-level marathon events have a more significant role in promoting urban tourism of central and western regions;(3)Infrastructure construction and urban consumption demand are two function paths of the marathon events to promote the development of urban tourism.Based on these findings,this paper put forward some specific suggestions from the aspects of marathon events and related product supply,marathon event quality and infrastructure construction,in order to make marathon events play their tourism promotion effects better.

关 键 词：马拉松赛事 旅游业 赛事等级 作用机制 双重差分 

分 类 号：F590.3[经济管理—旅游管理]