基于文本情感分析的周庄古镇旅游现状分析和战略选择  

Analysis of Tourism Status and Strategic Choice of Zhouzhuang Ancient Town Based on Sentiment Analysis

作　　者：仲倬行 王辉[1] 朱爱芳[1] ZHONG Zhuo-xing;WANG Hui;ZHU Ai-fang(Suzhou Polytechnic Institute of Agriculture,Suzhou 215008,China)

机构地区：[1]苏州农业职业技术学院,苏州215008

出　　处：《价值工程》2023年第21期39-42,共4页Value Engineering

摘　　要：随着经济的发展,人们在满足了物质需要之后,越来越多的人渴望到不同地区体验风格迥异的地方风情及休闲娱乐方式,故在景区得到满意体验的愿望越来越强。本文采用文本情感分析法对周庄古镇旅游进行分析研究与评价,通过分析周庄的游客评价来总结游客的兴趣偏好和价值取向,发现景区自身优势,发掘其存在问题,对周庄古镇下一阶段发展提出战略选择建议。With the development of the economy,after meeting material needs,more and more people are eager to experience different styles of local customs and leisure entertainment in different regions.Therefore,the desire to have a satisfactory experience in scenic areas is becoming stronger and stronger.This paper uses the Sentiment analysis method to analyze,research and evaluate the tourism of Zhouzhuang Ancient Town.Through analyzing the tourist evaluation of Zhouzhuang,it summarizes the tourists'interest preferences and value orientation,finds the scenic spot's own advantages,explores its existing problems,and puts forward strategic suggestions for the next stage of development of Zhouzhuang Ancient Town.

关 键 词：周庄古镇 旅游 情感分析 战略选择 

分 类 号：F592.7[经济管理—旅游管理]