基于旅游六要素的旅游直播吸引力研究  

Research on Attraction of Tourism Live Broadcast Based on Six Elements of Tourism

作　　者：李慧霜 

机构地区：[1]广西师范大学职业技术师范学院,广西桂林541004

出　　处：《大众科技》2023年第5期151-154,共4页Popular Science & Technology

摘　　要：互联网的不断革新发展相继催生了一批“互联网+”产业,为传统事物的发展注入时代的血液,更加符合大众的需求。旅游直播作为“互联网+”的产物,能够带给旅游者身临其境的体验感,满足旅游者对旅游深度体验的需求,获得蓬勃的发展生机。文章基于旅游六要素,对目前发展火热的旅游直播进行分析,探索旅游直播的发展现状并概括其在旅游六要素方面的吸引力,为认识旅游直播提供参考借鉴。The continuous innovation and development of the Internet has spawned a number of"Internet+"industries,which inject the blood of the era into the development of traditional things and better meet the needs of the public.As the product of"Internet+",tourism live broadcast can bring tourists a sense of immersive experience,meet the needs of tourists for in-depth tourism experience,and obtain vigorous development vitality.Based on the six elements of tourism,this paper analyzes the curent hot development of tourism live broadcast,explores the development status of tourism live broadcast and summarizes its attraction in the six elements of tourism,so as to provide reference for understanding tourism live broadcast.

关 键 词：旅游直播 旅游六要素 吸引力研究 

分 类 号：F592[经济管理—旅游管理]