建设全民健身服务体系“公益+商业”模式研究  

Research on the Construction of the"Commonweal+Business"Model of the National Fitness Service System

作　　者：徐惠[1] 吴海嵩 XU Hui;WU Haisong(School of Physical Education,Guangdong University of Technology,Guangzhou,Guangdong Province,510090 China;Hainan Wenchang Huaqiao Middle School,Wenchang,Hainan Province,571300 China)

机构地区：[1]广东工业大学体育学院,广东广州510090 [2]海南省文昌市华侨中学,海南文昌571300

出　　处：《当代体育科技》2023年第21期114-117,共4页Contemporary Sports Technology

基　　金：广州市哲学社会科学发展“十四五”规划项目(2022GZGJ321)。

摘　　要：如何构建适合于我国国情的全民健身服务体系,是我国各级政府及有关部门亟须解决的问题,也是我国体育界所关注和探索的重大课题。随着社会进步与时代发展,我国全民健身服务体系的构建也从初始传统的公益模式,逐渐扩展到目前新型的“公益+商业”模式。实践证明,新型的“公益+商业”模式充满活力,优势明显,成效显著。采用公益投资与商业投资合作互动的“公益+商业”模式,将是新时期我国全民健身服务体系建设的必然选择。How to construct the national fitness service system suitable for China's national conditions has always been the urgent problem to be solved by China's governments at all levels and relevant departments,and it is also a major topic that China's scholars in sports circles pay attention to and explore.With the social progress and the development of the times,the construction of China's national fitness service system has gradually expanded from the initial traditional"commonweal"model to the current new"commonweal+business"model.Practice has proved that the new"commonweal+business"model is full of vitality,obvious advantages and remarkable performance.The adoption of"commonweal+business"model of cooperation and interaction between commonweal investment and commercial investment will be the inevitable choice of the construction of China's national fitness service system in the new period.

关 键 词：全民健身 服务体系 “ 公益+商业” 建设模式 

分 类 号：G806[文化科学—运动人体科学]