城市居民垃圾分类行为干预体系构建——基于行为改变轮理论的实证分析  

Study on the Behavior Intervention of Urban Residents'Garbage Classification--An Empirical Analysis Based on the Theory of Behavior Change Wheel

作　　者：张蓓佳[1] ZHANG Bei-jia(School of Management,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601

出　　处：《西华师范大学学报（哲学社会科学版）》2023年第4期103-111,共9页Journal of China West Normal University:Philosophy & Social Sciences

基　　金：安徽省哲学社会科学规划项目(AHSKQ2021D13)。

摘　　要：自2017年国家全面推行垃圾分类以来,一直存在居民参与率不高的问题。为了解决该问题,可基于行为改变轮理论,运用结构方程模型探索城市居民垃圾分类的行为来源,并提出正向干预措施。研究表明:(1)机会和动机能够对分类行为产生正向的直接影响,而能力与行为之间没有显著的直接影响;(2)能力通过动机对行为产生的间接影响要大于机会通过动机而产生的间接影响;(3)对行为的总影响大小依次为机会、动机和能力。依据行为干预措施与行为来源之间的对应关系,为提升居民垃圾分类的机会采取的干预措施包括实现、限制、社会重建和建模。Since the comprehensive implementation of garbage classification in 2017,there has been a problem of low participation rate of residents.In order to solve this problem,based on the behavior change wheel theory,the au-thor uses the structural equation model to explore the behavior source of urban residents'garbage classification,and puts forward positive intervention measures.The research shows that:opportunity and motivation can have a positive direct impact on classification behavior while there is no significant direct impact between ability and behavior;the indirect influence of ability on behavior through motivation is greater than that of opportunity through motivation;the total impact on behavior is ranked in the order of opportunity,motivation and ability.According to the corresponding relationship between behavioral interventions and behavioral sources,intervention measures including implementa-tion,restriction,social reconstruction and modeling are taken to improve the opportunities of residents'garbage clas-sification.

关 键 词：垃圾分类 行为干预 行为改变轮理论 “能力、机会、动机-行为”模型 

分 类 号：X799.3[环境科学与工程—环境工程]