《晋绥日报》面向群众的发行主张和基层实践  

Mass Oriented:The Distribution Strategy and Grassroot Practice of Jinsui Daily

作　　者：吴锋[1] 杨晓萍 WU Feng;YANG Xiao-ping

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049 [2]西安交通大学马克思主义学院,陕西西安710049

出　　处：《新闻大学》2023年第5期1-11,118,共12页Journalism Research

基　　金：国家社科基金后期资助项目“延安时期中国共产党报刊发行事业史纲”(22FXWB025)。

摘　　要：党报发行是推动革命的重要工作。延安时期,我党党报发行体系基本成型,为党报发展奠定了坚实基础。本文以地方机关报《晋绥日报》为对象,从报纸发行组织、经营、网络和读报推广等多重视角,分析党报如何在物资匮乏、文化落后的地区让群众“订得到”“拿得快”“读得懂”。《晋绥日报》的发行实践经验,是在发行层面对“群众办报”思想的系统深化,对新时代推进党的新闻舆论工作具有重要参考价值。The distribution of newspapers in the revolutionary period likes the bloodline,which is related to the life and death of the organization.Yan'an period is the basic formative period of the CPC's newspaper distribution system.This paper takes Jinsui Daily,the local organ newspaper most concerned by Mao Zedong,as the object to analyze how it made the masses"subscribe","get fast"and"understand"under the extreme shortage of materials and culture in wartime from distribution organization,operation,network and reading promotion.It is a systematic and deepening of the idea of"Running Newspapers by the Masses"from distribution,and a way to promote the CPC's news and public opinion work today.

关 键 词：延安时期 群众办报 《晋绥日报》 发行实践 

分 类 号：G219[文化科学—新闻学]