专访KHT金汇通董事长留丰:激活品牌的“黄金本能”  

INTERVIEW WITH KHT BRAND CEO LIU FENG:ACTIVATING THE“GOL DEN INSTINCT”OF BRANDS

出　　处：《包装与设计》2023年第3期56-71,共16页Package & Design

摘　　要：“‘黄金本能’品牌战略的核心思想是:挖掘品牌与生俱来的营销潜能,通过‘差异化价值定位’和‘戏剧化创意表达’,一举破解品牌营销的两大难题—同质化竞争泥潭和高成本传播黑洞。”“The core idea of the ‘Golden Instinct’ brand strategy is to tap into the innate marketing potential of a brand, and solve the two major problems of brand marketing – homogenization competition and high cost communication – through ‘differentiated value positioning’ and ‘dramatic creative expression’.”Founded by Liu Feng,a renowned brand marketing and design expert in 2007,and with“helping enterprises realize business value”as its mission,KHT BRAND has been focusing on providing systematic brand strategy and creative design services for enterprises,covering new brand system creation,brand renewal and upgrade,strategic product creation,brand strategy planning,brand identity design and packaging strategy design.

关 键 词：品牌营销 品牌战略 同质化竞争 

分 类 号：F42[经济管理—产业经济]