驯化抑或互构——社交平台“数字灵工”的算法实践  

Domestication or Inter-Construction:The Algorithmic Practice of Social Platform “Digital Creative Labor”

作　　者：顾楚丹 杨发祥[2] Gu Chudan;Yang Faxiang

机构地区：[1]华东理工大学社会学系 [2]华东理工大学应用社会学研究所,上海215011

出　　处：《探索与争鸣》2023年第5期87-99,179,共14页Exploration and Free Views

基　　金：上海市哲学社会科学规划青年项目“数字平台企业知识劳工的数字劳动过程研究”(2022ESH002);上海市教委科研创新计划人文社科重大项目“乡村振兴视野下的新型城乡关系研究”(2019-01-07-00-02-E00047)。

摘　　要：算法的实践性包含算法的“物质—能动性”、算法关联行动者的使用文化和算法实践的后果三个方面的内容。通过考察“数字灵工”的算法实践可以发现,推荐算法具有数据依赖性、平台化和个性化特征,差异化的推荐列表展现的算法能动性,勾勒出以算法主导的内容可见性管理逻辑。“数字灵工”通过多元的算法知识来源和跨平台的媒介使用,形成了不同模式的算法感受和行动策略,揭示出用户与算法之间的互动逻辑。算法实践带来的主体不确定性后果及其对算法建构的影响,体现了算法与使用者之间的相互建构。算法实践的“互构性”为迈向算法的多维治理提供了新思路。The practicality of an algorithm encompasses three aspects:the “material-activity” of the algorithm,the cultural practices of the actors associated with the algorithm,and the consequences of algorithmic practices.By examining the algorithmic practices of “digital creative labor”,it is observed that recommendation algorithms possess characteristics of data dependency,platformization,and personalization.The algorithmic initiative is manifested through differentiated recommendation lists,thereby outlining the logic of visibility management dominated by algorithms.Through diverse sources of algorithmic knowledge and cross-platform media usage,“digital creative labor” develops varying patterns of algorithmic perception and behavioral strategies,revealing the interactive logic between users and algorithms.The consequences of subject uncertainty resulting from algorithmic practices and their impact on algorithmic construction demonstrate the mutual construction between algorithms and users.The mutual construction inherent in algorithmic practices provides a new perspective for multi-dimensional algorithm governance.

关 键 词：社交平台 算法实践 数字灵工 编码 解码 互构 

分 类 号：G206[文化科学—传播学] TP301.6[自动化与计算机技术—计算机系统结构]