电商下乡背景下县域商业体系的构建路径研究——基于山东省的案例分析  

Research on the Construction Path of County Business System from the Perspective of E-commerce to the Countryside——A Case Study Based on Shandong Province

作　　者：赵琪[1] 董启锦 Zhao Qi;Dong Qijin(Business Data Research Center,Qingdao Vocational and Technical College of Hotel Management,Qingdao 266100,China)

机构地区：[1]青岛酒店管理职业技术学院商业数据研究中心,山东青岛266100

出　　处：《科技创业月刊》2023年第7期89-93,共5页Journal of Entrepreneurship in Science & Technology

基　　金：山东省人文社会科学课题“新零售视阈下山东省‘数商兴农’行动实施路径与绩效评价研究”(2022-YYJJ-08);青岛酒店管理职业技术学院科研创新平台研究专项基金课题“智慧商贸协同创新中心助力乡村振兴战略方式与机制研究”(2022PT04)。

摘　　要：为研究电商下乡对县域经济增长的政策效应,应用DID方法研究自2017年山东省实施电商下乡政策以来,对各县域经济带来的影响,通过实证得出结论:电商下乡政策对县域经济增长产生了显著的正向影响且具有地区异质性,对于经济相对欠发达的鲁南地区的县域经济增长表现出更显著的促进作用。结合电商下乡政策的具体实施方向,从建设乡镇商贸中心、健全农村流通网络、提升农产品电商化能力与丰富农村消费市场等方面探讨了县域商业体系的构建路径。In order to study the policy effect of“e-commerce to the countryside”on county economic growth,DID method was used to study the impact on county economies since the implementation of the“e-commerce to the countryside”policy in Shandong Province in 2017,and empirical conclusions are drawn:The“e-commerce to the countryside”policy has a significant positive impact on the county economic growth and has regional heterogeneity,which has a more significant role in promoting the county economic growth in the relatively underdeveloped southern Shandong region.Finally,combined with the specific implementation direction of the policy of“e-commerce to the countryside”,the paper discusses the construction path of the county business system from the aspects of building the township business center,improving the rural circulation network,improving the e-commerce capability of agricultural products and enriching the rural consumer market.

关 键 词：电商下乡 县域商业体系 构建路径 

分 类 号：F712.9[经济管理—产业经济]