德国新能源汽车面向中国市场的战略研究——以奥迪品牌为例  

Strategic Research on German New Energy Vehicles for the Chinese Market——Taking the Audi brand for Example

作　　者：庞喜盈 佟庆 Pang Xiying;Tong Qing

机构地区：[1]吉林外国语大学,吉林省长春市130117

出　　处：《时代汽车》2023年第15期147-149,共3页Auto Time

基　　金：大学生创新创业训练计划项目,项目名称:中德车企新能源汽车发展策略对比研究——以比亚迪和奥迪为例,项目编号:S202310964093。

摘　　要：随着传统能源被逐步取代,全球迎来了新能源产业的高速发展。为契合全民绿色出行的时代背景,21世纪全球的新能源汽车产业正在崛起,中国和德国两个国家都是汽车大国,随着中德两国在汽车领域联系密切,正朝着可持续发展领域加速合作,中国和德国两个国家都在积极制定和落实新能源汽车相关技术的发展计划,构建两国的协同发展战略。两国都基于各自的优势,不断深化产业链的结合,共同发展新能源汽车产业。中国存在巨大的汽车行业市场,德国有着先进的汽车技术,两国在新能源汽车产业的合作有着巨大的发展空间。本文主要梳理了德国汽车品牌奥迪新能源汽车的技术发展情况和普及情况,分析奥迪新能源汽车在中国市场发展难点。根据全球领先品牌的经验,对如何更好的推动奥迪新能源汽车在中国市场上推广提出可行性观点。With the gradual replacement of traditional energy sources,the world has ushered in the rapid development of new energy industry.In order to meet the background of the era of green travel for all people,the global new energy vehicle industry is rising in the 21st century.China and Germany are both automobile powers,and the close ties between China and Germany in the automotive field,is accelerating cooperation in the field of sustainable development.China and Germany are actively formulating and implementing the development plan of new energy vehicle related technologies,and building a coordinated development strategy between the two countries.Based on their respective advantages,both countries continue to deepen the combination of industrial chains and jointly develop the new energy vehicle industry.China has a huge automotive market,Germany has advanced automotive technology,and the cooperation between the two countries in the new energy vehicle industry has huge room for development.This paper mainly sorts out the technical development and popularization of the German automobile brand Audi new energy vehicles,and analyzes the difficulties in the development of Audi new energy vehicles in the Chinese market.Based on the experience of the world's leading brands,this paper puts forward feasible views on how to better promote the promotion of Audi new energy vehicles in the Chinese market.

关 键 词：新能源汽车 奥迪汽车 中国市场 

分 类 号：F42[经济管理—产业经济]