北京市城乡居民蔬菜消费偏好及影响因素分析  

Vegetable Consumption Preference and Influencing Factors of Urban and Rural Residents in Beijing

作　　者：张瑛琦 唐衡[1] 徐广才[1] Zhang Yingqi;Tang Heng;Xu Guangcai(School of Economics and Management,Beijing University of Agriculture,Beijing 102206)

机构地区：[1]北京农学院经济管理学院,北京102206

出　　处：《农业展望》2023年第6期127-134,共8页Agricultural Outlook

基　　金：北京市社会科学基金重点项目“北京市横向生态补偿机制建构与政策创新研究”(21GLA009)。

摘　　要：随着城乡居民收入状况和消费水平的日益提高,食品消费问题备受重视。蔬菜作为人们日常生活重要的消费品,在北京都市农业中占有举足轻重的地位。以北京市城乡居民为研究对象,通过发放线上调查问卷的形式,对居民购买蔬菜的渠道、品种、频率及其影响因素进行调查,利用统计软件SPSS 25.0对调查数据进行描述性统计和主成分分析,探究影响北京市城乡居民蔬菜消费偏好的因素及其显著程度。结果显示:蔬菜包装、购买蔬菜的距离、蔬菜品牌以及蔬菜销售环境和销售态度对北京市城乡居民蔬菜消费偏好影响显著。基于此,从保障蔬菜充足稳定供应、提高居民蔬菜安全认知度、拓宽蔬菜购买渠道、加强政府监管职能等方面提出了推动北京市蔬菜产业发展的对策建议。Along with the increase of income and consumption level of urban and rural residents,food consumption issue has been paid more and more attention.As an important consumption goods in people's daily life,vegetables play an important role in the urban agriculture in Beijing.Taking urban and rural residents of Beijing as the research object,a survey on the channels,varieties,frequency,and influencing factors of vegetables purchased by residents was conducted in the form of online questionnaires,statistical software SPSS 25.0 was used to conduct descriptive statistics and principal component analysis on the data obtained from the survey,and the influencing factors and significant degree of vegetable consumption preference of urban and rural residents in Beijing were further explored.The results showed that vegetable packaging,distance to buy vegetables,vegetable brand,vegetable sales environment,and sales attitude have significant influence on vegetable consumption preference of urban and rural residents in Beijing.Based on this,countermeasures and suggestions to promote the development of vegetable industry in Beijing were put forward from ensuring adequate and stable supply of vegetables,improving residents'awareness of vegetable safety,expanding vegetable purchase channels,and strengthening government supervision function and so on.

关 键 词：北京 城乡居民 蔬菜消费偏好 主成分分析 影响因素 

分 类 号：F326.13[经济管理—产业经济] F713.55