融媒环境下剧集创作转型研究--以中国漫改剧为例  

Study on Drama Creation Transformation in the Environment of Integrated Media--A case study of Chinese comics transformed into dramas

作　　者：李子佳[1] 李胜利[1] Li Zijia;Li Shengli(School of Drama and Film,Communication University of China,Beijing,100020)

机构地区：[1]中国传媒大学戏剧影视学院,北京100020

出　　处：《山东师范大学学报（社会科学版）》2023年第3期116-124,共9页Journal of Shandong Normal University(Social Sciences)

摘　　要：当下融媒环境给中国电视剧、网络剧的发展带来了新的机遇和挑战。为了更好地利用媒介融合优势对剧集进行更便捷的传播,吸引更广大的受众,剧集创作转型成为必需,主要表现在从单一文化到多种文化交融、从“集体英雄”塑造到“个人英雄”书写、从“宏大叙事”到类“元宇宙”构建等方面。这是时代发展的必然,是文化因素和媒介因素双重推动的结果,它满足了多元文化融合、“媒体-用户”关系构建、网络社群情感表达的多重需要,涉及文化、产业、受众等方方面面。从某种意义上来说,漫改剧可被视为剧集转型的“先行者”。以中国漫改剧为例,分析当前融媒环境下剧集创作转型的具体表现,并进一步探析其原因及意义,可以为更广泛的剧集转型提供借鉴和依据,有助于增强长剧集市场竞争力,传达积极正向的价值观念,讲好中国故事。The current integrated media environment has brought new opportunities and challenges to the development of Chinese TV dramas and network dramas.In order to make better use of the advantages of media integration to spread the series more easily and attract a wider audience,the transformation of drama creation has become necessary,which is mainly reflected in the aspects from single culture to multi-culture integration,from the shaping of“collective hero”to the writing of“individual hero”,and from“grand narrative”to the construction of“meta-universe”.This is the inevitable development of the times,and the result of the dual promotion of cultural factors and media factors.It meets the multiple needs of the integrated development of diverse cultures,the construction of the“media-user”relationship,and the emotional expression of network communities,involving culture,industry,audience and other aspects.In a sense,comic series transformation can be regarded as the“forerunner”of drama series transformation.Therefore,this paper takes Chinese comic series transformation as an example to analyze the main manifestations of drama creation transformation in the current integrated media environment,and further analyzes its causes and significance,so as to provide reference and basis for broader drama transformation,enhance the market competitiveness of long series,convey positive value orientation,and tell China stories well.

关 键 词：融媒环境 电视剧 漫改剧 创作转型 传播 

分 类 号：J96[艺术—电影电视艺术]