基于情感指数和TF-IDF词频分析的高客单价商品物流影响因素研究  

Research on the Logistics Influence Factors of High-unit-price Goods Based on Sentiment IndexTF-IDF Word Frequency Analysis

作　　者：孔茹佳 汪传雷[1,2] 支茁 李慧[1] 赵林子 KONG Ru-jia;WANG Chuan-lei;ZHI Zhuo;LI Hui;ZHAO Lin-zi(School of Business,Anhui University,Hefei 230601;Logistics and Supply Chain Management Center,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学商学院,安徽合肥230601 [2]安徽大学物流与供应链管理中心,安徽合肥230601

出　　处：《物流工程与管理》2023年第7期13-17,32,共6页Logistics Engineering and Management

基　　金：2022年安徽省大学生创新创业训练计划项目“消费者舆情视角下高客单价商品正向物流关键因素分析与回收物流网络研究”(S202210357531)。

摘　　要：随着数字经济的发展和生活水平的提高,电商平台中高客单价商品的销量不断增加,在线评论成为影响消费者购买决策的关键要素之一。针对京东平台的在线评论数据,提出一种基于情感指数和TF-IDF词频分析的高客单价商品情感指数计算模型来量化消费者情感指数,采用灰色关联分析法探索消费者物流服务情感指数与消费者总情感指数的相关性,结果表明消费者物流服务情感指数与消费者总情感指数之间的关联度极高,挖掘出对高客单价商品消费者情感影响较大的五个关键物流因素:配送、安装、服务态度、售后服务以及包装。With the rapid development of the economy and the improvement of people s living standards,the sales of high-unit-price goods in e-commerce platforms have been increasing.At the same time,the importance of online reviews of goods is becoming increasingly significant,becoming one of the key elements influencing consumers purchasing decisions.In view of this,based on online review data from the JD e-commerce platform,this paper proposes a model for calculating the sentiment index of customer-unit-priced goods based on sentiment index and TF-IDF word frequency analysis to quantify the consumer sentiment index.And explore the correlation between the sentiment index of consumer logistics services and the total consumer sentiment index using grey correlation analysis.The results show that the correlation between the sentiment index of consumer logistics services and the total consumer sentiment index is high,and five key logistics factors have been identified as having a significant impact on consumer sentiment for high-unit-price goods:delivery,installation,service attitude,after-sales service and packaging.

关 键 词：在线评论 情感分析 TF-IDF 高客单价商品 

分 类 号：F251[经济管理—国民经济]