现代奥运会吉祥物研究进展与述评  

Research Progress and Review Prospects of Modern Olympic Mascots

作　　者：贾子良 王润斌[1] Jia Ziliang;Wang Runbin(School of P.E.and Sport Science,Fujian Normal University,Fuzhou Fujian 350117,China)

机构地区：[1]福建师范大学体育科学学院,福建福州350117

出　　处：《武术研究》2023年第7期137-142,共6页Wushu Studies

基　　金：国家社会科学基金项目,编号:21BTY079。

摘　　要：奥林匹克运动会吉祥物(简称奥运会吉祥物或奥运萌物)是奥运会视觉形象的重要组成部分之一,在宣传举办我国文化与奥运精神,欢迎运动员与游客参加奥运会方面发挥着重要作用。文章运用文献资料法和逻辑分析法等研究方法对中国知网1984年-2022年期间有关奥运会吉祥物的研究现状和研究特点进行综述。对奥运会吉祥物的源起与设计发展、美学与价值、跨学科等方面展开具体分析,为进一步推进奥运会吉祥物乃至奥运会视觉形象的良好发展提供理论参考。Olympic mascots are one of the important components of the visual image of the Olympic Games and play an important role in promoting the culture and Olympic spirit of the host country and welcoming athletes and visitors to the Olympic Games.The article uses literature method and logical analysis to review the current status and research characteristics of the research on Olympic mascots from 1984 to 2022 on China Knowledge.The analysis of specific texts on the origin and design development,aesthetics and value,and interdisciplinarity of Olympic mascots is carried out to provide theoretical references for further promoting the good development of Olympic mascots and even the visual image of the Olympic Games.

关 键 词：奥运会 吉祥物 奥运会吉祥物 

分 类 号：G812[文化科学—体育学]