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作 者:陈大波[1] 薛兵旺[2] CHEN Da-bo;XUE Bing-wang(Hubei Water Resources Technical College,Wuhan,Hubei,430070,China;Wuhan Business University,Wuhan,Hubei,430056,China)
机构地区:[1]湖北水利水电职业技术学院,湖北武汉430070 [2]武汉商学院,湖北武汉430056
出 处:《武汉商学院学报》2023年第2期5-13,共9页Journal of Wuhan Business University
摘 要:武汉旅行社行业在遭受新冠肺炎疫情前所未有的冲击下迎来了行业转型发展的重要机遇,本文使用田野调查法和统计分析法对武汉旅行社的行业转型进行了分析,结果表明武汉旅行社旅游产品同质化,市场竞争以价格竞争为主;大旅行社没有完全实现规模经济效应,中小旅行社缺乏明确市场定位;旅行社内部管理薄弱,导游人员素质参差不齐,旅游业务发展乏力;受经济下行和新冠肺炎疫情等因素的影响,旅行社的各类旅游业务都深受重创。武汉旅行社要树立并加强品牌意识,加强旅游产品质量管理,不断提升行业竞争力;实行差异化经营策略,提升旅游产品创新能力,开拓新兴旅游市场;加强旅行社管理和人才队伍建设,大力发展旅游新业态,推动旅游消费升级和旅游产业转型升级;武汉应加大质保金、金融等政策支持力度,建立健全融资配套服务长效机制。Wuhan travel agency industry is facing an important opportunity for industry transformation and development after the unprecedented suffering from the COVID-19 pandemic.This paper analyzes the industry transformation of Wuhan travel agencies with field work and statistical analysis,and the results show:(1)the tourism products in Wuhan travel agencies have been homogenized and the market competition mainly features price competition;(2)large travel agencies have not fully realized the economy of scale,and small and medium travel agencies lack clear market positioning;(3)travel agencies have some problems,including poor internal management,uneven quality of tour guides,and weak development of tourism business;(4)affected by the economic downturn,the COVID-19 pandemic and other factors,all kinds of tourism business of travel agencies have been bitterly traumatized.The countermeasures are as follows:Wuhan travel agencies should establish and strengthen brand awareness,weight the management of tourism product quality,continuously improve the competitiveness of the industry,implement differentiated business strategies,enhance the innovation of tourism products,explore new tourism markets,stress the management of travel agencies and the construction of talent teams,vigorously develop new forms and models of tourism,and promote the upgrading of tourism consumption as well as the transformation and upgrading of the tourism industry.Wuhan government should increase the quality assurance deposit,provide financial and other policy support,and establish a sound long-term mechanism for financing supporting services.
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