印度数字出版平台的内容构建与运营策略——以Pratilipi为例的考察  

Content Construction and Operation Strategy of Indian Digital Publishing Platform—An Example of Pratilipi

作　　者：郭瑞佳[1] 卢欣悦 GUO Ruijia;LU Xinyue(School of Ethnic Culture,Yunnan Minzu University,650504,Kunming,China)

机构地区：[1]云南民族大学民族文化学院,昆明650504

出　　处：《数字出版研究》2023年第3期89-99,共11页DIGITAL PUBLISHING RESEARCH

基　　金：云南省专业学位研究生教学案例库建设项目“‘一带一路’国际出版发行教学案例库”;云南民族大学民族文化学院2023年度创新项目。

摘　　要：印度数字出版代表着印度出版业新兴的产业发展方向及趋势,同时也是印度文化全球化传播的重要表征。通过考察印度代表性数字出版平台Pratilipi,对印度数字出版平台经济本土化发展模式予以界定梳理,对其本土化创新比较优势形成的特点、路径予以厘清,有助于分析影响印度数字出版战略实施的因素。未来,印度数字出版平台将持续下沉多语种市场,利用本土IT人才优势,广泛吸纳国外投资,促进印度数字产业增长。Digital publishing in India represents the emerging industrial development direction and trend of India's publishing industry,and is also an important representation of the globalization and communication of India's culture.By investigating Pratilipi,a representative digital publishing platform in India,the economic localization development model of Indian digital publishing platform were defined and sorted out,and the characteristics and paths of the formation of its comparative advantages in localization innovation were clarified,which help to analyze the factors affecting the implementation of Indian digital publishing strategy.In the future,Indian digital publishing platforms will continue to sink into multilingual markets,take advantage of local IT talents,and widely absorb foreign investment to promote the growth of India’s digital industry.

关 键 词：数字出版 出版平台 印度数字出版 Pratilipi 国际出版 

分 类 号：G230.7[文化科学]