社交媒体 APP 用户的移动搜索体验研究  

Research on Mobile Search Experience of Social Media App Users

作　　者：梁少博[1,2] 韩路遥 Liang Shaobo

机构地区：[1]武汉大学信息管理学院,湖北武汉430072 [2]武汉工商学院数字商务研究所,湖北武汉430065

出　　处：《情报理论与实践》2023年第8期124-130,共7页Information Studies:Theory & Application

基　　金：国家自然科学基金青年项目“基于情境视角的用户移动搜索跨应用行为策略与预测研究”(项目编号:72104187);武汉大学国家保密学院自主科研项目“物联网时代用户隐私数据的保密管理研究”的成果。

摘　　要：[目的/意义]随着社交媒体APP的不断普及,社交媒体已经成为用户移动搜索的重要平台。对社交媒体APP用户的移动搜索体验展开研究,有助于完善用户移动搜索体验,丰富相关理论研究。[方法/过程]基于用户完整搜索过程(如目的、动机、搜索过程、结果采纳等)设计访谈问题,采用扎根理论的方法构建社交媒体APP用户移动搜索体验理论框架。[结果/结论]用户个体、信息特性、系统3个主范畴对用户在社交媒体中移动搜索体验产生直接的影响;使用环境对用户个体产生影响,特别是用户的使用习惯,进而间接影响到用户体验。研究结论对社交媒体APP改善搜索功能、提升用户搜索体验具有一定参考价值。[Purpose/significance]With the continuous popularity of social media applications(apps),social media has become an important platform for Internet users to search for mobile.Research on the mobile search experience of social media app users can help improve users’mobile search experience and enrich theoretical research.[Method/process]This paper designs interview questions based on the user’s complete search process(such as purpose motivation,search process,result adoption,etc.)through interview methods,and adopts a grounded theory method to build a theoretical framework of mobile search experience based on social media.[Result/conclusion]This paper finds that the three main categories of user individual,information characteristics and system have a direct impact on the mobile search experience of users in social media.The use environment has an impact on the individual user;especially the user's use habits,which indirectly affects the user experience.The research findings of this paper have certain reference value for improving the function of social media APP and enhancing user experience.

关 键 词：社交媒体 信息搜寻行为 移动搜索体验 用户体验 移动搜索行为 

分 类 号：G252.7[文化科学—图书馆学]