《官商快览》与近代日用出版  

Guan Shang Kuai Lan and the Market Expansion of Everyday Books in Modern China

作　　者：肖文远 XIAO Wenyuan(Department of History,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学历史学系,广东广州510275

出　　处：《安徽史学》2023年第4期70-79,共10页Historical Research In Anhui

基　　金：广州市哲学社会科学规划广州大典专项课题“清代广佛通书的收集、整理与研究”(2022GZDD05)的阶段性成果。

摘　　要：清末以降,城市生活的变迁孕育了新的出版市场。《官商快览》恰逢其时,风行中国三十余年,从清末一枝独秀到民国百舸争流,见证了日用出版市场的迅速崛起和上海出版业的势力重组。清末石印书局纷纷效仿或翻印《官商快览》,炮制了大量同质化的出版物,这意味着新的市场已经成熟,同时也暴露了石印书局在内容创作上的短板。商务印书馆则通过对市场需求的精确把握,创造出多种日用书籍,推动市场进一步扩张。逐年刊行的日用书籍(日用年刊)因其独特的媒介价值吸引着工商业资本的流入。在出版秩序从翻刻到原创的转变中,在印刷资本与工商业资本的合流中,出版业实现了对日常生活前所未有的渗透。This paper shows that the market of everyday books went through a great expansion during the early period of 20 th century by investigating the publishing history of Guan Shang Kuai Lan(《官商快览》),the most popular everyday book in modern China.Guan Shang Kuai Lan is an annual invented by Jiang Xue Zhai for daily use.It was pirated or imitated by many lithographic presses in Shanghai,which shows that a new market was emerged because of the change of city life.This phenomenon also exposed that the lithographic presses were lack of creativity.On the other hand,the Commercial Press published many kinds of daily books on the basis of satisfying multiple demands from daily life precisely,which expanded the market greatly.The annuals as a special kind of periodical,attracted commercial and industrial capital to advertise.Through the transformation from piracy to original creation,and the combination of printing capital and industrial-commercial capital,print capitalism colonized the field of daily life effectively.

关 键 词：书业公所 日用年刊 版权 商务印书馆 广告媒介 

分 类 号：K25[历史地理—历史学] G239.29[历史地理—中国史]