基于5W模式的公共图书馆古籍数字文创产品开发策略  

Strategies of Digital Cultural Creative Products Development of Ancient Books in Public Libraries Based on the 5W Model

作　　者：马丽[1] Ma Li

机构地区：[1]西安医学院图书馆,陕西西安710021

出　　处：《图书馆工作与研究》2023年第7期33-39,共7页Library Work and Study

摘　　要：文章梳理公共图书馆古籍数字文创产品开发现状与存在的问题,依据5W模式提出古籍数字文创产品开发策略,即构建多元主体联动的古籍数字文创产品开发格局,制定贴近用户需求的古籍数字文创产品开发方案,打造可实现全方位人机交互的古籍数字文创产品,建立一站式、立体化古籍数字文创产品传播渠道,设计古籍数字文创产品闭环评价体系。Based on the 5W model,this article sorts out the status and existing problems of the development of digital cultural and creative products of ancient books in public libraries.It puts forward strategies for the development of digital cultural and creative products of ancient books.It constructs a multi subject linkage pattern for the development of digital and creative products of ancient books,makes a development plan for digital and creative products of ancient books that is close to user needs,and creates a comprehensive human-computer interaction of digital and creative products of ancient books,establish a one-stop,three-dimensional channel for the dissemination of ancient digital cultural and creative products,and design a closed-loop evaluation system for ancient digital cultural and creativeproducts.

关 键 词：公共图书馆 古籍 数字文创 文创产品 5W模式 

分 类 号：G258.2[文化科学—图书馆学]