浅析穆夏艺术风格对现代商业海报设计的影响  

Analysis of the Influence of Mu Xia's Art Style on Modern Commercial Poster Design

作　　者：周静 ZHOU Jing(College of Art,Northeast University,Shenyang 110819,China)

机构地区：[1]东北大学艺术学院,辽宁沈阳110819

出　　处：《鞋类工艺与设计》2023年第14期36-38,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：穆夏是欧洲杰出的装饰艺术家之一,他在传统的基础上创造了一种独特、创新的艺术语言,被誉为“新艺术运动时期的辉煌旗手”。穆夏的海报将艺术和生活与当时的大众联系起来,对后来的设计产生了重大影响。文章主要从穆夏艺术风格形成的渊源入手,在对穆夏艺术风格的装饰语言进行深入剖析的基础上,探讨了穆夏艺术风格对现代商业海报的影响,给予现代商业海报设计师们一定的参考价值和借鉴意义,同时也为现代商业海报设计提供了新思路,对我国当代设计领域具有一定借鉴意义。Mucha is one of the outstanding decorative artists in Europe.He created a unique and innovative artistic language based on the tradition,and is known as“the brilliant standard-bearer of the art nouveau movement period”.Mucha's posters connected art and life with the masses of the time and had a major influence on later design.This article mainly starts with the origin of Mucha's art style,and on the basis of in-depth analysis of the decorative language of Mucha's art style,discusses the influence of Mucha's art style on modern commercial posters,which provides certain reference value and significance for modern commercial poster designers,and also provides new ideas for modern commercial poster design.It can be used for reference in Chinese contemporary design field.

关 键 词：穆夏 商业海报 招贴海报 新艺术运动 构图 月份牌 

分 类 号：J524.3[艺术—艺术设计]