乡村旅游地居民主观幸福感的测度及影响因素研究——以阆中市五龙村为例  

A Study on the Measurement and Influencing Factors of Subjective Well-being among Rural Tourism Destination Residents:A Case Study of Wulong Village in Langzhong City

作　　者：李环 向程 舒琮瀚 李月娴 王一冰 何星颖 Li Huan;Xiang Cheng;Shu Conghan;Li Yuexian;Wang Yibing;He Xingying(Tourism Department,Nanchong Vocational College of Culture and Tourism,Langzhong,Sichuan 637400,China)

机构地区：[1]南充文化旅游职业学院旅游系,四川阆中637400

出　　处：《西部经济管理论坛》2023年第4期86-96,共11页West Forum on Economy and Management

基　　金：南充市社科研究“十四五”规划2022年度项目(NC22B102);南充文化旅游职业学院2022年度校级科研项目(NCWL2022Y007);四川旅游发展研究中心2021年度项目(LY21-28)。

摘　　要：旅游地居民主观幸福感是影响旅游地可持续发展和旅游业提质增效的关键所在。本文选取阆中市典型乡村旅游地五龙村为个案,基于社会学理论构建居民主观幸福感影响机理概念模型并设计测度指标体系,运用幸福感测度指数、幸福感计量模型等数理方法分析居民主观幸福感状况。研究表明:(1)居民主观幸福感的显性驱动因素为生活富裕感、民生安居感、自我价值感及未来期待感,隐性联结因素为属性特征变量;(2)显性驱动因素中未来期待感最为重要,居民在精神层面的感知较物质层面更能与主观幸福感产生共鸣;(3)显性驱动因素中各测度指标的权重与测度指数大小次序一致,差异化系数分值波动较大;(4)居民个体主观幸福感指数差异显著,平均水平为“幸福等级”,受访居民在第4至第5级梯度幸福感等级的频数及占比较高,全村整体幸福感水平为“非常幸福等级”;(5)隐性联结因素中的年龄、月均收入、从事职业、居住时间与居民主观幸福感呈显著正向影响关系,其影响大小关系为年龄>月均收入>居住时间>从事职业,文化程度与居民主观幸福感呈显著负向影响关系。The well-being of residents in rural tourism destinations is crucial for the sustainable development and en-hancement of tourism quality and efficiency.This study focuses on Wulong village in Langzhong city as a case study,constructing a conceptual model of the influence mechanism of residents’well-being based on sociological theory and designing a measurement index system.Mathematical methods,such as measuring indices and models of well-being,are applied to analyze the status of residents’well-being.The findings of this study indicate the following:(1)Perceived affluence,people's livelihood,self-worth,and future expectations are the dominant driving factors influencing residents'subjective well-being,while attribute characteristic variables serve as recessive linking factors.(2)Among the dominant driving factors,future expectations emerge as the most important,and residents'perception of well-being on the spiritual level resonates more strongly with subjective well-being than material factors.(3)The weights of each measurement item in the explicit driving factors align with the size of the measurement index.The differentiation coefficient score fluctuates significantly,indicating that social security,a good life,and social welfare driven by tourism have a noticeable impact on residents'subjective well-being.These factors have the largest influence and the highest degree of perceived differentiation change.(4)There exists a significant variation in the subjective well-being index among individual residents.On average,residents perceive a relatively high level of happiness.The frequency and proportion of surveyed residents falling within the fourth to fifth grade of the happiness level indicate a“happy”level,demonstrating the positive effect of tourism on residents.Overall,the happiness level of the entire village is classified as“very happy”.(5)Implicit correlation factors,including age,average monthly income,occupation,and residence time,significantly and positively affect residents’subjective well

关 键 词：乡村旅游 主观幸福感 居民 五龙村 

分 类 号：F590.3[经济管理—旅游管理]