中华人民共和国成立初期扫盲运动社会动员框架研究--基于《人民日报》的考察  

A Study of the Social Mobilization Framework of the Literacy Movement in the Early Years of the Foundation of China:Based on the Investigation of People's Daily

作　　者：刘畅 Liu Chang(School of Journalism and Communication,Hunan Normal University,Changsha 410081,Hunan,China)

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《学术探索》2023年第7期120-126,共7页Academic Exploration

基　　金：国家社会科学基金一般项目(20BDJ061)。

摘　　要：新中国成立伊始,党中央在全国范围内开展的扫盲运动兼具现实需要和政治目的。为了有效动员人民群众参与扫盲,中国共产党通过框架整合,将“人民”“翻身”“卫国”“改命”四种框架架构进扫盲运动社会动员的话语体系,触发了大规模的学习热潮,使得新中国扫盲教育取得了阶段性胜利。《人民日报》扫盲运动社会动员框架是根据当时社会发展需要,立足于人民主体性原则的中国本土化新闻宣传实践产物,其中所体现的“沟通”和“教化”精神,为新时代媒体服务社会治理现代化积累了宝贵的经验。Right after the foundation of New China,the nationwide literacy campaign conducted by the Central Committee of the Communist Party of China served both practical needs and political purposes.In order to effectively mobilize people's participation in literacy,The Communist Party of China integrated the four frameworks of“people”,“turning over”,“defending the country”,and“changing the fate”into the social mobilization discourse of the literacy campaign,which triggered a massive learning boom and enabled the new Chinese literacy education to achieve phased results.The social mobilization framework of the literacy campaign in People's Daily was a product of China's localized journalism and propaganda practice based on the principle of people's subjectivity in accordance with the needs of social development at that time,and the spirit of“communication”and“edification”embodied in it has accumulated valuable experience for the media to serve the modernization of social governance in the new era.

关 键 词：扫盲运动 动员 框架 《人民日报》 

分 类 号：K05[历史地理—历史学]