基于计划行为理论的农业面源污染治理城镇居民支付意愿研究——以长沙市为例  

Urban Residents’ Willingness to Pay for Agricultural Non-point Source Pollution Control Based on Theory of Planned Behavior:A Case of Changsha City

作　　者：文高辉 王夏玙 胡贤辉[1] 曹莹 WEN Gao-hui;WANG Xia-yu;HU Xian-hui;CAO Ying(School of Geographical Sciences,Hunan Normal University,Changsha 410081,China;Hunan Key Laboratory of Geospatial Big Data Mining and Application,Changsha 410081,China)

机构地区：[1]湖南师范大学地理科学学院,中国长沙410081 [2]地理空间大数据挖掘与应用湖南省重点实验室,中国长沙410081

出　　处：《湖南师范大学自然科学学报》2023年第3期103-112,共10页Journal of Natural Science of Hunan Normal University

基　　金：湖南省哲学社会科学基金资助项目(18YBQ097)。

摘　　要：城镇居民作为耕地保护成效的直接受益者,探讨城镇居民参与农业面源污染治理的支付意愿,对推进农业面源污染治理和生态环境保护工作具有重要意义。本文基于计划行为理论从理论上揭示城镇居民参与农业面源污染治理的支付意愿的影响机理,利用长沙市城镇居民问卷调查数据,运用二元Logistic回归模型进行实证检验。结果表明:(1)研究区域居民农业面源污染治理支付意愿较高,占比77.47%,其他受访者不愿意支付的主要原因是居民对政府使用生态补偿费用规范性的认知不清、对农业面源污染治理的主体认知存在偏差、经济实力不足及居民对耕地生态环境现状的认知不清等;(2)居民对农业面源污染治理益处和重要性的认知、家庭成员影响力、媒体影响力、居委会影响力、居民参与农业面源污染治理的能力、居民对政府使用生态补偿规范性的认知等因素对城镇居民支付意愿具有显著的正向影响;(3)居民的性别、受教育程度、党员身份和家庭收入等特征不同程度上影响其支付意愿。As the direct beneficiaries of the protection of cultivated land for urban residents,it plays an important role in promoting the control of agricultural non-point source pollution and ecological environment protection to study urban residents' willingness to pay for agricultural non-point source pollution control.Based on the theory of planned behavior,the paper first theoretically revealed the influence mechanism of urban residents' willingness to pay for agricultural non-point source pollution control,and then used the questionnaire data of urban residents in Changsha and the binary logistic regression model to perform empirical tests.The results are as follows.(1) The surveyed urban residents have a high willingness to pay for agricultural non-point source pollution control,accounting for 77.47%.The main reasons why the other respondents are not willing to pay are the residents' unclear cognition of the standardization of the government use of ecological compensation expenses,the deviation of the subject cognition of agricultural non-point source pollution control,the insufficient economic strength and the residents' unclear cognition of the current situation of the ecological environment of cultivated land.(2) Urban residents' cognition of the benefits and importance of agricultural non-point source pollution control,family members influence,media influence,neighborhood committee influence,urban residents' ability to participate in agricultural non-point source pollution control and the cognition of the standardization of governmental use of ecological compensation have a significant positive impact on the urban residents' willingness to pay.(3) The characteristics of residents' gender,education,party membership and family income affect their willingness to pay to varying degrees.

关 键 词：农业面源污染 支付意愿 城镇居民 计划行为理论 长沙 

分 类 号：F323.22[经济管理—产业经济]