数字经济助推郑州文旅产业高质量发展对策研究  

The Countermeasures of Digital Economy in Promoting the High-quality Development of Zhengzhou Cultural and Tourism Industry

作　　者：华萍 王迎涛 王明月 HUA Ping;WANG Yingtao;WANG Mingyue

机构地区：[1]郑州西亚斯学院 [2]河南信息统计职业学院,河南郑州451150

出　　处：《商业经济》2023年第8期22-24,共3页Business & Economy

基　　金：2023年度河南省重点研发与推广专项(科技攻关)项目:基于5G技术的河南省智慧黄河旅游平台设计研究(232102321023);2020年河南省哲学社会科学规划项目(2020BJJ072);2022年度河南省高等学校重点科研项目(22A790012);2023年度郑州市社会科学调研课题(0407)。

摘　　要：党的“二十大”报告提出促进数字经济和实体经济深度融合,而郑州蕴含“背靠嵩山、面朝黄河”的独特城市文化。针对数字经济助推郑州文旅产业高质量发展过程中存在的问题,如数字化发展所需的生产要素投入不足、数字文旅产品供给不足、数字化管理服务有待加强等,通过培育数字思维,强化要素保障,主题化创新业态等对策助推郑州文旅产业高质量发展,塑造“行走郑州·读懂最早中国”品牌,有助于郑州建设国家黄河历史文化主地标城市。The report of the 20 th National Congress of the Communist Party of China proposed to promote the deep integration of the digital economy and the real economy.“Backing Songshan and facing the Yellow River”is the unique urban culture of Zhengzhou.There are problems in the process of digital economy boosting the high-quality development of Zhengzhou's cultural tourism industry,such as the insufficient input of production factors required for digital development,the insufficient supply of digital cultural tourism products,and the need to strengthen digital management services,etc.To shape the brand of"Walking in Zhengzhou,Understanding the Earliest China"by Cultivating digital thinking,strengthening factor guarantee,and promoting the high-quality development of the industry through themed innovative formats will help Zhengzhou build itself into a national historical and cultural landmark city of the Yellow River.

关 键 词：数字经济 文旅产业 高质量发展 郑州 

分 类 号：F592.7[经济管理—旅游管理]