广播视频融媒体直播平台的工程实践和创新  

Engineering Practice and Innovation of Live Video Broadcasting Platform for Media Convergence of Broadcast Station

作　　者：刘育松[1] LIU Yusong(Hunan Radio&Television Group,Changsha 410000,China)

机构地区：[1]湖南广播电视台,湖南长沙410000

出　　处：《电视技术》2023年第6期38-46,共9页Video Engineering

摘　　要：湖南广播电视台在融媒转型的发展过程中,结合本地市场对视频直播的需求,充分利用互联网云计算、5G通信及软件技术,在较低成本情况下获得了云导播、云剪辑、云点播、云互动等业内先进的互联网音视频直播能力,创立了广播云视频融媒体网络直播平台,提升了视频直播的生产和发布效率。结合传统广播专业音频直播和扩声能力,湖南广播电视台形成了独具特色的“音视画”广播全媒体传播矩阵,为广播融媒体转型蹚出了一条新路。基于此,详细介绍广播视频融媒体直播平台的工程实践与融合创新,为相关单位建设同类平台提供参考。In the development process of convergent media transformation,Hunan radio&television group has combined the local market's demand for video live streaming,fully utilized Internet cloud computing,5G communication,and software technology,and obtained advanced Internet audio and video live streaming capabilities such as cloud guidance,cloud editing,cloud on-demand,and cloud interaction at a lower cost.It has established a broadcasting cloud video convergent media network live streaming plaform,which has improved the production and release efficiency of video live streaming.Combining traditional broadcasting professional audio live streaming and sound reinforcement capabilities,Hunan radio&television group has formed a unique“audio visual picture”broadcasting full media dissemination matrix,paving a new path for the transformation of broadcasting integrated media.Based on this,a detailed introduction is given to the engineering practice and integration innovation of the broadcast video integrated media live streaming platform,providing reference for relevant units to build similar platforms.

关 键 词：融媒体 音视频流 云导播 云点播 云剪辑 全媒体传播矩阵 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]