中国式现代化视域下数字经济助推体育产业高质量发展的实施路径  

Implementation Paths of Digital Economy Boosting High-Quality Development of Sports Industry from the Perspective of Chinese Modernization

作　　者：王璇 沈克印[1,2] WANG Xuan;SHEN Keyin(School of Economics and Management,Wuhan Sports University,Wuhan 430079,Hubei,China;Hubei Sports Industry Research Center,Wuhan 430079,Hubei,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]湖北体育产业研究中心,湖北武汉430079

出　　处：《沈阳体育学院学报》2023年第4期115-121,共7页Journal of Shenyang Sport University

基　　金：教育部哲学社会科学研究后期资助项目(21JHQ086)。

摘　　要：在全面建成社会主义现代化强国背景下,发挥数字经济对体育产业高质量发展的助推作用,对于加快体育强国建设和推进中国式现代化具有重要意义。运用文献资料法等研究方法,分析中国式现代化视域下数字经济助推体育产业高质量发展的表现、思路并提出实施路径。研究认为:数字经济通过革新体育服务供给方式、赋能资源要素均衡发展、强化以人为本的核心性、推动产业低碳转型、构建数实共生生态体系助推体育产业高质量发展。当前,数字经济助推体育产业高质量发展面临发展环境复杂多变、区域数字经济发展不平衡、科技应用能力薄弱、体育消费升级存在伴生风险等问题。基于此,提出加快数字化转型的顶层设计、推进体育产业数字化协调发展、强化体育产业数字技术应用能力、科学构建数字体育消费格局等实施路径。Under the background of building a great modern socialist country in an all-round way,it is of great significance for accelerating the building of a great sports country and promoting Chinese modernization to give full play to the role of digital economy in promoting the high-quality development of sports industry.Using the research method of literature review to analyze the performance and thinking of digital economy boosting the high-quality development of sports industry from the perspective of Chinese modernization,and puts forward the implementation paths.It holds that digital economy can boost the high-quality development of sports industry by reforming the supply way of sports service,empowering the balanced development of resource factors,strengthening the people-oriented core,promoting the low-carbon transformation of the industry,and constructing the digital and real symbiotic ecological system.At present,the digital economy boosting the high-quality development of sports industry,faces such urgent problems as complex and changeable development envi-ronment,unbalanced development of regional digital economy,weak application capacity of science and technology,and as-sociated risks of sports consumption upgrading.Based on these,it puts forward the implementation paths of accele-rating the top-level design of digital transformation,promoting the coordinated development of digital sports industry,strengthe-ning the application ability of digital technology in sports industry,and constructing the pattern of digital sports consump-tion scientifically.

关 键 词：中国式现代化 数字经济 体育产业 数字化 高质量发展 

分 类 号：G812[文化科学—体育学]