山西省文旅产业发展模式研究与思考  

Research and thinking on the Development Mode of Cultural Tourism Industry in Shanxi Province

作　　者：郭鹏程 GUO Peng-cheng(Economics and Management Teaching and Research Section,Party School of Jilin Provincial Committee of the Communist Party of China(Jilin University of Administration),Changchun 130012,China)

机构地区：[1]中共吉林省委党校经济管理教研部,吉林长春130012

出　　处：《山西青年职业学院学报》2023年第2期74-78,共5页Journal of Shanxi Youth Vocational College

摘　　要：近年来,山西深度挖掘地区旅游资源,将文化与旅游产业深度融合视为旅游发展工作重点。针对现阶段山西旅游发展存在的景区创新营销能力不足、旅游产业人才较为缺乏、基础设施建设不够完善、旅游产品消费模式单一等问题,通过“文旅+”和“+文旅”、创新旅游消费新模式、打造旅游文化新品牌、完善基础设施建设、健全夜经济发展规划等措施,助力山西由文旅大省向文旅强省转变。Shanxi has deeply explored the tourism resources in the region and made the deep integration of culture and tourism the focus of tourism development.At the present stage of tourism development in Shanxi,there is a lack of innovative marketing capacity of scenic spots,a lack of talents in the tourism industry,a lack of infrastructure construction,a lack of consumption patterns of tourism products,etc.,it should develop the“Culture and Tourism Plus”and“Plus Culture and Tourism”,innovate modern patterns of tourism consumption,create a fresh brand of tourism and culture,improve the construction of infrastructure,improve the development of the night economy development planning and other measures,which will help Shanxi transform from a province of culture and tourism to a province of tourism strength.

关 键 词：山西省 文旅产业 创新发展 旅游经济带 旅游产业链 

分 类 号：F592.7[经济管理—旅游管理]