低碳经济下网络零售业的发展现状与趋势  

Analysis of the Development Status and Trends of Online Retail in the Low-carbon Economy

作　　者：周海梅 杨幽红 ZHOU Haimei;YANG Youhong(College of Economics and Management,China Jiliang University Hangzhou,Zhejiang 310018;School of Standardization,China Jiliang University Hangzhou,Zhejiang 310018)

机构地区：[1]中国计量大学经济与管理学院,浙江杭州310018 [2]中国计量大学标准化学院,浙江杭州310018

出　　处：《中国商论》2023年第14期13-15,共3页China Journal of Commerce

摘　　要：未来电子商务蓬勃发展中低碳经济既是主要挑战,又是历史性机遇。随着社会的发展,未来经济出现了两种基本的发展趋势,分别是网络经济和低碳经济,在网络经济中兴起的网络零售在低碳经济中将以低能耗和低排放的增长模式面临更好的生存和增长机会。本文通过对电子商务中网络零售业的现状和未来发展趋势进行简要分析,同时提出在网络零售业发展过程中存在的问题,并从政府、企业、消费者三个主体角度给出相关对策建议,以促进电子商务进一步朝低碳方向发展。The low-carbon economy is not only a major challenge but also a historic opportunity for theflourishing of e-commerce in the future.With the development of society,two fundamental trends have emerged in the future development of the economy,namely,the network economy and the low-carbon economy.Online retail,which has emerged in the network economy,will have better opportunities for survival and growth in the low-carbon economy with a growth model of low-energy consumption and low emission.This paper briefly analyzes the current situation and future development trends of online retail in e-commerce,while proposing the problems that exist in the development of online retail and giving relevant countermeasures from the perspectives of the government,enterprises,and consumers to promote further development of e-commerce towards the low-carbon model.

关 键 词：低碳经济 电子商务 网络零售 物流 快递包装 

分 类 号：F724.6[经济管理—产业经济]