打造郑汴洛黄河国际文化旅游目的地研究  

Research on Building International Cultural Tourist Destinations of the Yellow River in Zhengzhou,Kaifeng and Luoyang

作　　者：鲍君惠 姜维 王凤玲[2] Bao Junhui;Jiang Wei;Wang Fengling(Zhengzhou Institute of Songshan Mountain Civilization,Zhengzhou,Henan 450000,China;Henan Institute of Science and Technology,Xinxiang,Henan 453003,China)

机构地区：[1]郑州嵩山文明研究院,河南郑州450000 [2]河南科技学院,河南新乡453003

出　　处：《漯河职业技术学院学报》2023年第4期18-22,共5页Journal of Luohe Vocational Technical College

基　　金：河南省软科学研究计划项目“河南黄河文化高地建设的困境与推进策略”(232400410389);河南省社科联调研课题“黄河文化‘根’与‘魂’的河南体现研究”(SKL-2022-1831);郑州市2022年度宣传文化系统调研课题。

摘　　要：郑汴洛丰富的黄河文化旅游资源,具备联合打造黄河国际文化旅游目的地的基础条件。在目前黄河文化旅游项目推进的基础上,建议:深度挖掘郑汴洛黄河文化旅游内涵,创新黄河文化旅游产品;优化整合郑汴洛旅游资源,实施旅游产品差异化战略;系统规划国际旅游目的地,明确建设任务和目标;推进国际旅游目的地公共服务体系的建设等。Zhengzhou,Kaifeng and Luoyang with the rich tourism resources of the Yellow River culture have the basic conditions to jointly build an international tourist destination of the Yellow River culture.On the basis of the promotion of the current tourism project of the Yellow River culture,this paper proposes deeply exploring the connotation of the Yellow River culture in Zhengzhou,Kaifeng and Luoyang and innovating tourist products of the Yellow River culture,optimizing and integrating the tourism resources in Zhengzhou,Kaifeng and Luoyang and implementing the strategy of tourist product differentiation,systematically planning international tourist destinations and making construction tasks and objectives clear,and improving public service systems in international tourist destinations.

关 键 词：郑汴洛 黄河 国际文化旅游目的地 

分 类 号：F592.7[经济管理—旅游管理]