面向小家电产品的色彩风格参数化设计方法研究  

Research on parametric design method of color style for small household appliances

作　　者：杨冬梅[1] 崔智棨 张健楠 王泽远 王鹏菲 YANG Dong-mei;CUI Zhi-qi;ZHANG Jian-nan;WANG Ze-yuan;WANG Peng-fei(School of Architecture and Art Design,Hebei University of Technology,Tianjin 300401,China;School of Artificial Intelligence and Data Science,Hebei University of Technology,Tianjin 300401,China)

机构地区：[1]河北工业大学建筑与艺术设计学院,天津300401 [2]河北工业大学人工智能与数据科学学院,天津300401

出　　处：《图学学报》2023年第4期828-837,共10页Journal of Graphics

基　　金：国家自然科学基金项目(51575158);天津艺术科学规划项目(C16064);河北省社会科学基金项目(HB16YS017)。

摘　　要：针对线上消费模式的兴起让消费者在网络购物时有了更多地选择,优秀的产品配色能够有效地引导用户消费,为了设计出符合用户风格需求的色彩方案,提出一种基于色彩三要素的色彩空间定位法,以研究产品色彩与风格之间的关系,实现色彩的参数化设计研究。基于对产品色彩风格意象本体概念的解析,引入HSV色彩空间对色彩三要素(色相、饱和度与明度)进行量化,以HSV色彩空间的3D效果展示作为可视化媒介,通过优化现有色彩方案使其缩短与理想色彩方案的距离,结合参数化和聚类分析、相关性分析等方法,对产品的色彩与风格建立相关性关系。根据实验评价结果,得到不同色彩要素对风格的影响力因素及不同风格下的最优色彩方案,构建小家电产品的色彩风格意象可视化本体,并以蓝牙音箱为例进行色彩验证。以小家电产品色彩风格意象研究为例,提出了产品的色彩风格参数化设计研究方法,为小家电产品的色彩设计研究提供了新思路。With the proliferation of e-commerce,consumers now have an array of options in online shopping.In order to effectively steer users towards consumption,it is essential to provide excellent product color matching.To this end,a color space positioning method based on the three elements of color was proposed to investigate the relationship between product color and style,facilitating the parametric design of color schemes catering to the users’stylistic preferences.Based on an analysis of the concept of product color style image ontology,the HSV color space was introduced to quantify the three elements of color(hue,saturation and brightness).Additionally,the 3D effect display of the HSV color space served as a visualization medium.To narrow the gap between the existing color scheme and the ideal color scheme,this study optimized the existing color scheme and combined the parameterization,cluster analysis,correlation analysis,and other methods.This process established a correlation between color and style of the product.The experimental evaluation results revealed the influence factors of different color elements on the style and the optimal color scheme under different styles.Furthermore,the visualization ontology of color style image of small household appliances was constructed,utilizing a Bluetooth speaker as an example for color verification.By taking the study of color style image of small household appliances as a case in point,this paper posited the research method of parametric design of product color style,which provided a novel perspective for the study of color design of small household appliances.

关 键 词：色彩空间定位法 参数化设计 HSV色彩空间 小家电 色彩风格 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]