默认选项对赠品选择行为的影响  

The Influence of Default Option on Gift Selecting

作　　者：蒋多[1] 邓浩怡 张玮[1] JIANG Duo;DENG Hao-yi;ZHANG Wei(School of Psychology,Shenzhen University,Shenzhen 518060,China;Shenzhen Caopu Primary School,Shenzhen 518024,China)

机构地区：[1]深圳大学心理学院,深圳518060 [2]深圳市草埔小学,深圳518024

出　　处：《应用心理学》2023年第4期376-384,共9页Chinese Journal of Applied Psychology

基　　金：国家自然科学基金项目(71901148);深圳市哲学社科规划课题(SZ2022B020);教育部人文社科研究青年基金项目(17YJC630217);广东省科技创新战略专项资金(大学生科技创新培育)(pdjh2021b0434)。

摘　　要：本研究以买房送家电为情境,通过三个实验探索默认选项对赠品选择行为的影响。实验1和2通过情境实验,分别在不考虑家电成本和考虑家电成本的情况下,考察默认选项对选择行为的影响。两个实验结果均表明,在设置默认选项后,个体倾向于选择默认选项。实验3通过现场实验,采用普通居民作为被试,也发现了默认选项效应。上述结果共同表明,设置默认选项可以影响个体对赠品的选择,既成事实的默认选项对选择行为产生的影响更大。In this research,we explored the influence of default options on selecting household appliances which were presented as gifts by two situational experiments and a field experiment.In the first two experiments,situational experiments were carried out when the cost of household appliances was not considered(in Experiment 1)and was considered(in Experiment 2).Results in both experiments showed that more participants chose household appliances which were set as default options.The third experiment was carried out by a field study,and participants in this experiment were real house-buyers.Results were same with the first two experiments.In conclusion,the default option effect was demonstrated in condition of gift selecting.And there was more influence with de facto default options.

关 键 词：默认选项 赠品选择 努力 

分 类 号：B849[哲学宗教—应用心理学]