数字时代农村电子商务助力乡村振兴发展研究——以娄底市为例  

Research on Rural E-commerce Contribution to Rural Revitalization and Development in the Digital Age--Through Taking Loudi City as an Example

作　　者：禹云[1] Yu Yun(Loudi Vocational and Technical College,Loudi 417000,China)

机构地区：[1]娄底职业技术学院,湖南娄底417000

出　　处：《黑龙江科学》2023年第13期151-152,155,共3页Heilongjiang Science

基　　金：湖南省教育科学十四五规划课题项目“服务‘数商兴农’工程创新电子商务专业人才培养模式探索与实践”(ND227877);湖南省教育厅科学研究项目“乡村振兴战略下加快农村电商发展的对策研究——以‘一村一播’项目为例”(21C1458)。

摘　　要：数字时代电子商务迅速发展,并在农村地区展现出巨大的潜力。娄底市在农村电子商务方面取得了一定的成绩,为乡村振兴中电商发展提供了基础设施和服务体系,电商发展促进了农产品的销售,为农产品销售打开了更广阔的市场,体现了娄底市电子商务市场的活力和潜力。要想进一步提升农村电子商务的发展速度,娄底市还需要在政府的支持和引导下加大对基础设施建设的投入力度,完善法律法规体系,提供相关的培训和技术支持。E-commerce has developed rapidly in the digital age,and has shown great potential in rural areas.Loudi City has made certain achievements in rural e-commerce,providing infrastructure and service system for the development of rural revitalization e-commerce.The development of e-commerce has promoted the sales of agricultural products and opened a broader market for the sales of agricultural products,reflecting the vitality and potential of the e-commerce market in Loudi City.In order to further accelerate the development speed of rural e-commerce,Loudi City needs to increase investment in infrastructure construction under the support and guidance of the government,improve the legal and regulatory system,and provide relevant training and technical support.

关 键 词：数字时代 娄底市 农村 电子商务 乡村振兴 农产品销售 数字产业化 

分 类 号：F724.6[经济管理—产业经济]