协同治理参与乡村特产助销路径探索  

Coordinated Management to Participate in the Exploration of Ways to Assist the Marketing of Rural Specialties

作　　者：陈洋 蒋圣毅 邹馨谊 Chen Yang;Jiang Shengyi;Zou Xinyi(Nanjing Audit University Jinshen College,Nanjing 210000,Jiangsu,China)

机构地区：[1]南京审计大学金审学院,江苏南京210000

出　　处：《农业技术与装备》2023年第6期81-83,共3页Agricultural Technology & Equipment

基　　金：南京审计大学金审学院基金项目《东璧密斋土特产惠农项目——基于新媒体的乡村特产助销路径探索者》(202213994007Y)。

摘　　要：乡村产业的发展是稳步提升“三农”工作的重点,关系到农民满意感、获得感、幸福感的提升。文章通过典型案例的分析研究,以协同治理为基本理论视角,以农民为基础主体,以乡镇企业为直接主体,以高校、第三部门、政府为间接主体,探索出一条协同治理参与乡村特产助销的新路径。The development of rural industry is the focus of steadily improving the work of agriculture,rural areas and farmers,which is related to the improvement of farmers'satisfaction,sense of gain and sense of happiness.Through the analysis and research of typical cases,this paper explored a new path for collaborative governance to participate in the exploration of rural specialty marketing assistance path,taking cooperative governance as the basic governance theoretical perspective,taking farmers as the basic subject,township enterprises as the direct subject,and universities,the third sector,and the government as the indirect subject.

关 键 词：协同治理 乡村特产助销 多元主体 产业振兴 

分 类 号：F762.7[经济管理—产业经济]