互联网使用对我国居民捐赠行为的影响——来自中国12786户家庭的经验证据  

The Influence of Internet Use on Individual Donation Behavior of Chinese Residents:Empirical Evidence from 12786 Households in China

作　　者：李庆海[1,2] 李实 LI Qing-hai;LI Shi

机构地区：[1]南京财经大学经济学院 [2]北京师范大学经济与工商管理学院 [3]浙江大学公共管理学院 [4]浙江大学共享与发展研究院 [5]中国收入分配研究院

出　　处：《改革》2023年第7期126-144,共19页Reform

基　　金：国家社会科学基金重大项目“新时代我国农村贫困性质变化及2020年后反贫困政策研究”(19ZDA116);江苏高校哲学社会科学研究重大项目“数字鸿沟对长三角地区农户福利不平等的影响机理与效应研究”(2021SJZDA122)。

摘　　要：基于CFPS 2018数据,采用Heckman模型考察互联网使用(包括使用与否及其使用频率)对个体捐赠行为(包括捐赠与否及其捐赠金额)的影响、异质性和调节效应,并采用部分可观测的Biprobit模型揭示这一影响背后蕴含的作用机制。研究表明:互联网使用对我国居民个体捐赠行为具有促进作用,即个体使用互联网以及互联网使用频率越高,则参与捐赠的可能性越大、捐赠金额越多;不同维度的互联网使用频率中,学习频率和工作频率越高则参与捐赠的可能性越大,而学习频率、工作频率和商业活动频率越高则捐赠金额越多;异质性分析发现,互联网使用的影响在不同年龄段、户籍、工作性质和捐赠氛围社区的群体中存在差异;调节效应分析表明,互联网使用对个体捐赠行为的促进作用,会随着社会信任程度和自评社会地位的提升而有所增强,但不会随着社会资本水平的变化而有所改变;作用机制研究发现,互联网使用通过提升个体捐赠意愿和捐赠能力而对捐赠行为产生促进作用,其中对捐赠能力的提升更为明显。Based on the CFPS2018 data,this paper uses the Heckman model to investigate the impact,heterogeneity and regulatory effect of internet use(including whether or not and its frequency of use)on individual donation behavior(including whether or not and the amount of donation),and uses the partially observable Biprobit model to reveal the mechanism behind this impact.The research shows that:First,internet use has a promoting effect on the individual donation behavior of Chinese residents,that is,the more individuals use the internet and the more frequently they use the internet,the more likely they are to participate in the donation and the more money they donate.Second,in different dimensions of internet use frequency,the higher the learning frequency and working frequency,the greater the possibility of participating in donation,while the higher the learning frequency,working frequency and business activity frequency,the greater the donation amount.Third,the heterogeneity analysis found that the impact of internet use was different among groups of different age groups,registered residence,work nature and donation atmosphere communities.Fourth,the regulatory effect analysis shows that the promotion of internet use on individual donation behavior will increase with the improvement of social trust and self-assessment of social status,but will not change with the change of social capital level.Fifth,the research on the mechanism of action found that internet use promoted the donation behavior by improving the individual's willingness and ability to donate,especially the ability to donate.

关 键 词：互联网使用 个体捐赠行为 第三次分配 

分 类 号：D632.9[政治法律—政治学]