综合性普通农业科技期刊微信公众号运营现状探索  

Exploration of the Operation Status of WeChat Public Account of Comprehensive General Agricultural Science and Technology Journals

作　　者：杨继涛[1] 马勤[1] YANG Ji-tao;MA Qin(Northwest A&F University,Yangling,Shaanxi 712100)

机构地区：[1]西北农林科技大学,陕西杨凌712100

出　　处：《安徽农业科学》2023年第15期207-213,共7页Journal of Anhui Agricultural Sciences

基　　金：中国农业期刊网研究基金项目(CAJW2021-055)。

摘　　要：微信公众号对农业科技期刊融合发展有着不可替代的作用。在新媒体发展的今天,科技期刊的微信公众号作为期刊新媒体的一个窗口对科技期刊的宣传有着积极地推介作用,而综合性普通农业科技期刊的微信公众号运营发展对期刊的发展助推作用也尤为重要。通过对综合性普通农业科技期刊微信公众号运营现状、目前面临的困境等方面内容进行分析研究,提出针对综合性普通农业科技期刊新媒体运营发展的对策建议。WeChat public account has an irreplaceable role in the integration and development of agricultural science and technology journals.In the current development of new media today,the WeChat public account of science and technology journals as a window of new media for scientific and technological journals has a positive promotion effect,and it is also particularly important for WeChat public account operation and development of comprehensive ordinary agricultural science and technology journals to promote the development of journals.We analyzed the comprehensive general agricultural science and technology journals WeChat public account operation status,the current dilemma and other aspects.Countermeasures and suggestions were put forward for the operation and development of new media in comprehensive general agricultural science and technology journals.

关 键 词：普通农业科技期刊 微信公众号 新媒体 融合发展 

分 类 号：S-058[农业科学]