“摆摊经济”与景德镇个人陶瓷品牌的设计转化研究  

Research on the Design Transformation of"Stall Economy"and Jingdezhen's Personal Ceramic Brand

作　　者：何科丁 李傲寒 He Keding;Li Aohan(Jingdezhen Ceramic University)

机构地区：[1]景德镇陶瓷大学

出　　处：《景德镇陶瓷》2023年第3期28-31,共4页Jingdezhen Ceramics

基　　金：2022年江西省高校人文社会科学研究项目“基于国家陶瓷文化传承创新试验区下的‘摆摊经济’对景德镇个人陶瓷品牌设计研究”,项目编号:YS22121。

摘　　要：本文以景德镇特有的文化现象“摆摊经济”及个人陶瓷品牌为研究对象,深入分析“摆摊”模式的阶段性特征和个人陶瓷品牌的发展优势。通过文献研究、案例对比等方法,寻求“摆摊经济”向景德镇个人陶瓷品牌的设计转化切入点,在此基础上提出“摆摊经济”应关注生态位与生态扩张、心流体验与IP意识、共享价值主张与文化传播等三条设计原创,实现向个人陶瓷品牌的转化。This paper takes Jingdezhen's unique cultural phenomenon"stall economy"and personal ceramic brands as the research object,and deeply analyzes the stage characteristics of the"stall"model and the development advantages of personal ceramic brands.Through literature research,case comparison,and other methods,the entry point for the transformation of the"stall economy"into the design of Jingdezhen's personal ceramic brand is sought.On this basis,it is proposed that the"stall economy"should focus on ecological niche and ecological expansion,flow experience,IP awareness,shared value proposition and cultural dissemination,and realize the transformation into a personal ceramic brand.

关 键 词：摆摊经济 个人陶瓷品牌 设计转化 

分 类 号：J527[艺术—艺术设计] J524