数字化赋能体育竞赛表演业的价值、困境与策略  

Value,Dilemma and Strategy of Digital Enabling Sports Competition Performance Industry

作　　者：熊优 黄谦[2] 荀阳 侯宇洋 江礼磊 崔书琴 XIONG You;HUANG Qian;XUN Yang;HOU Yu-yang;JIANG Li-lei;CUI Shu-qin(School of Physical Education,Xi'an University of Architecture and Technology,Xi'an 710055,China;School of Sports Training,Xi'an Physical Education University,Xi'an 710068,China;School of Economics and Finance,Xi'an Jiaotong University,Xi'an 710061,China;Graduate Department,Xi'an Physical Education University,Xi'an 710068,China;School of Management,Beijing Sport University,Beijing 100084,China)

机构地区：[1]西安建筑科技大学体育学院,西安710055 [2]西安体育学院运动训练学院,西安710068 [3]西安交通大学经济与金融学院,西安710061 [4]西安体育学院研究生部,西安710068 [5]北京体育大学管理学院,北京100084

出　　处：《体育文化导刊》2023年第8期73-79,共7页Sports Culture Guide

基　　金：天津市哲学社会科学规划项目(TJTYQN20-006)。

摘　　要：运用文献资料法、逻辑分析法等,分析数字化赋能体育竞赛表演业的价值、困境,并提出策略。数字化赋能体育竞赛表演业具有提高产业效率、提升供给质量、创新商业模式的价值。困境:市场监管难度增加,数字技术应用不足,转型升级进程缓慢,赛事服务水平欠佳,多元需求无法满足。策略:加强政府引导与监督作用,拓宽数字技术应用范围,推进产业数字化转型升级,丰富企业数字化赛事供给,对接消费者的多元化需求。By using the methods of literature review and logical analysis,this paper analyzed the value,dilemma of digital enabling sports competition performance industry,and proposed strategy.Digital enabling sports competition performance industry has the value of improving industrial efficiency,improving supply quality and innovating business model.Dilemma:The difficulty of market supervision is increasing,the application of digital technology is insufficient,the transformation and upgrading process is slow,the service level of the event is poor,and the diversified needs cannot be met.Strategy:We should strengthen the role of government guidance and supervision,broaden the scope of digital technology application,promote industrial digital transformation and upgrading,enrich the supply of enterprise digital events,and connect with the diversified needs of consumers.

关 键 词：体育经济 体育竞赛表演业 数字化 体育产业 

分 类 号：G812[文化科学—体育学]