县域经济高质量发展中区域公用品牌的探索与实践——以当雄县为例  

Exploration and Practice of Regional Public Brands in High-Quality Development of County Economy,Taking Dangxiong County as an Example

作　　者：张高亮[1] 王梦雅 朱文征[1,2] 邓洪娟 其美次仁 Zhang Gaoliang;Wang Mengya;Zhu Wenzheng;Deng Hongjuan;Qimeiciren(School of Economics and Management,Zhejiang Sci-Tech University,Hangzhou,310000;Xingtanju(Hangzhou)Network Technology Co.,Hangzhou,310000;Deputy Secretary General,Lhasa Municipal People's Government,Lhasa,850000 China)

机构地区：[1]浙江理工大学经济管理学院,浙江杭州310000 [2]星探桔(杭州)网络科技有限公司,浙江杭州310000 [3]拉萨市人民政府,西藏拉萨850000

出　　处：《农业科技管理》2023年第4期24-28,共5页Management of Agricultural Science and Technology

摘　　要：近年来,区域公用品牌作为农业品牌化的基础被提升到十分重要的位置,引发了全国各地各级政府的积极探索。在浙江团队的帮助下,当雄县在西藏自治区率先开展了区域公用品牌建设,有效推动了当地经济高质量发展。文章通过对区域公用品牌相关理论的梳理,以及我国区域公用品牌实践的系统分析,重点剖析了当雄县的基本情况及存在的问题,利用IBMPP模式对当雄县区域公用品牌的创新实践和经验进行了归纳总结,并从政府组织、多方力量合作、市场化运营、人才建设等方面提出了促进县域经济高质量发展的建议,以期为其他县域提供参考。In recent years,regional public brands have been elevated to a very important position as the foundation of agricultural branding,triggering active exploration by governments at all levels across the country.With the help of a Zhejiang team,Dangxiong County has pioneered the construction of regional public brand in the Tibet Autonomous Region,which has effectively promoted the high-quality development of the local economy.Through the sorting of theories related to regional public brand and the systematic analysis of the practice of regional public brand in China,the article focuses on the analysis of the basic situation and problems in Dangxiong County,summarizes the innovative practice and experience of the regional public brand in Dangxiong County by using the IBMPP model,and puts forward suggestions to promote the high-quality development of the county's economy in terms of the organization of the government,cooperation of multi-party forces,market-oriented operation,and the construction of talents,with a view to providing references for other counties.

关 键 词：区域公用品牌 县域经济 高质量发展 当雄县 

分 类 号：F327[经济管理—产业经济]