新消费的理论内涵、实践样态与创新经验  

New Consumption:Theoretical Definition,Practical Sample and Innovative Experience

作　　者：刘娜[1,2] LIU Na(Business School,Xiangtan University;Institute of Consumer Economics,Xiangtan University)

机构地区：[1]湘潭大学商学院 [2]湘潭大学消费经济研究院

出　　处：《消费经济》2023年第3期3-13,共11页Consumer Economics

基　　金：国家社会科学基金一般项目(21BJY096)。

摘　　要：新消费是在我国经济社会长足发展背景下,以消费需求升级为驱动,借由信息技术和媒介技术拓展消费空间、重塑消费关系形成的新的消费行为过程。新消费是生产力发展到一定阶段的必然产物,它构建了“以人为本”的多元化新型消费关系,实现了消费自身的转型升级。近年来,以文和友、茶颜悦色等新锐消费品牌为代表的长沙新消费迅速崛起,成为城市新消费发展现象级样本典范。长沙新消费具有以年轻客群为主体、提供强需求导向型产品和服务以及拥有有利于新消费成长的优质消费环境等特点。本土文化的浸润、互联网时代的助推、新消费企业的锐意创新及政府部门的规划引领共同成就了长沙新消费的快速成长。其创新经验具有典型示范效应和重要参考价值。New consumption is a novel consumption behavior driven by the upgrading consumption demand,expanding consumption space and reshaping consumption relationships through information technology and media technology,under the background of rapid economic and social development in China.It is an inevitable product of the development of productivity.New consumption has constructed a diversified new type of consumers-oriented consumption relationship,and achieved consumption's transformation and upgrading by itself.In recent years,Changsha new consumption,symbolized by emerging consumer brands such as Wenheyou and Sexy tea,has rapidly risen.It becomes a typical sample of urban new consumption development.Changsha new consumption has been featured by young customer groups,providing demand-oriented products and services and having a high-quality consumption environment.The influence of local culture,the promotion of the Internet era,the determined innovation of new consumption enterprises and the planning and leadership of government departments have jointly achieved the rapid growth of new consumption in Changsha.Changsha's innovative experience has distinctive demonstration effects and essential reference.

关 键 词：新消费 消费需求升级 消费关系重塑 长沙经验 

分 类 号：F126.1[经济管理—世界经济]