企业道歉言语事件中语用身份建构的语用取效研究  

Study on Pragmatic Perlocution of Pragmatic Identity Construction in the Speech Event of Corporate Public Apology

作　　者：廖国海 LIAO Guohai(School of English and International Studies,Beijing Foreign Studies University,Beijing 100089,China)

机构地区：[1]北京外国语大学英语学院,北京100089

出　　处：《鲁东大学学报（哲学社会科学版）》2023年第4期54-61,共8页Ludong University Journal:Philosophy and Social Sciences Edition

基　　金：教育部人文社会科学研究青年基金项目“中英言语理解中否定加工的对比研究”(21YJC7400777)。

摘　　要：企业道歉言语事件中道歉方语用身份建构对道歉语用取效具有重要影响。企业道歉方通过话语表征建构两类语用身份,即默认身份和变异身份。语用身份具有语用距离,道歉方语用身份距离的语用亲密度影响道歉语用取效。语用身份建构的理想倒“U”形道歉语用取效函数表明,道歉方语用距离过近、语用亲密度过高与语用距离过远、语用亲密度过低的语用身份均不能实现理想的道歉语用取效。在企业道歉中只有建构默认的情境语用身份(如商家—消费者关系身份)才能实现最佳的道歉人际语用取效。The apologizer s pragmatic identity construction has an important influence on the pragmatic perlocution in the speech event of corporate public apology.By discourse representation the corporate apologizer constructs two kinds of pragmatic identities:default identity and derivational identity.Pragmatic identity has pragmatic distance,which can be measured by the intimacy degree that affects the pragmatic perlocution of public apology.An ideal inverted U-shaped function is proposed,and it indicates that the apologizer s close or far pragmatic distance and high or low pragmatic intimacy cannot achieve the ideal pragmatic perlocution of apology.In corporate apology,only by constructing the default situational pragmatic identity,such as the merchant-consumer relational identity,can the best interpersonal pragmatic perlocution of apology be achieved.

关 键 词：语用身份 企业道歉 言语事件 语用取效 

分 类 号：H030[语言文字—语言学]