新形势下城市旅游产业的现状、问题及对策探讨——以江苏省淮安市为例  

Research on the Current Situation,Problems and Countermeasures of the Tourism Industry Development under the New Situation——Taking Huai’an City in Jiangsu Province as an Example

作　　者：陶权[1] 陶资文 TAO Quan;TAO Ziwen(Business School,Jianghan University Wuhan,Hubei 430056)

机构地区：[1]江汉大学商学院,湖北武汉430056

出　　处：《中国商论》2023年第15期155-158,共4页China Journal of Commerce

基　　金：江汉大学“城市圈经济与产业集成管理”学科群资助。

摘　　要：随着新冠疫情的放开,全国掀起前所未有的旅游热浪,旅游产业迅速成为城市发展的焦点。淮安市地处江苏中北部,是苏北的核心城市,拥有极为丰富的旅游资源和发展潜力。但是,淮安市的旅游产业存在景区联动性差、旅游资源单一且分散以及营销力度不足等问题。基于此,本文提出淮安市要坚持政府主导的发展战略、加强文旅结合以及宣传力度等相关对策,以期促进淮安市旅游产业的进一步发展。With the lift of control over the epidemic,the country has set offan unprecedented wave of tourism fever,and the tourism industry has rapidly become the focus of urban development.Huai’an City,located in the north-central part of Jiangsu Province,is the core city of north Jiangsu Province and possesses extremely rich tourism resources and great development potential.However,the tourism industry in Huai'an has problems such as poor linkage of scenic spots,single and scattered tourism resources,and insuffi cient marketing efforts.Based on this,this paper proposes that Huai’an City should adhere to the government-led development strategies,promote the combination of culture and tourism,strengthen the publicity,etc.,to promote the further development of the tourism industry in Huai'an.

关 键 词：旅游产业 经济学 城市旅游 旅游配套 淮安旅游 

分 类 号：F127[经济管理—世界经济]