全媒体语境下地方新闻网站理论宣传的创新实践——以星辰在线为例  

Innovation Practice of Theoretical Propaganda on Local News Websites in the Context of All Media:a Case Study of Changsha Online

作　　者：林展翅 LIN Zhanchi(Hunan Changsha Online New Media Co.,Ltd.,Changsha Hunan 410000,China)

机构地区：[1]湖南星辰在线新媒体有限公司,湖南长沙410000

出　　处：《长沙大学学报》2023年第4期33-37,共5页Journal of Changsha University

基　　金：国家社会科学基金资助项目“我国网络媒体政策的扩散机制及影响效应研究”阶段性成果,编号:20BXW114。

摘　　要：理论宣传是党的宣传工作的重要组成部分,高度重视理论宣传和理论武装是党的优良传统。做好新时代的理论宣传工作,必须在新趋势、新变革中探寻新路径、新方略。以长沙市委党网星辰在线为研究对象,从宣传理念创新、宣传平台创新及宣传话语创新三个方面,探究全媒体语境下地方新闻网站理论宣传的创新实践,为促进媒体融合发展,为党的理论宣传在基层贯通“最后一公里”提供“破圈战术”和“出圈战略”。Theoretical propaganda is an important component of propaganda work of the Communist Party of China.It is a fine tradition of the Party to attach great importance to theoretical propaganda and theoretical arming.To do a good job in theoretical publicity in the new era,it is a must to explore new paths and strategies in the context of new trends and new changes.This paper takes Changsha Online,Changsha Municipal Committee Party Website,as the research object to explore the theoretical propaganda innovation in practice of local news websites from three aspects:innovation of propaganda idea,innovation of publicizing platform and innovation of broadcast discourse.It provides“breaking cycle tactics”and“outside box strategies”for propelling media integration and development and promoting to solve the“last kilometer”problem of the Party’s theoretical propaganda.

关 键 词：地方新闻网站 新媒体 理论宣传 

分 类 号：G210.7[文化科学—新闻学]