口腔护理品牌“参半”的营销策略研究  

A study on the marketing strategy of oral care brand"Canban"

作　　者：赵祥兵 ZHAO Xiang-bing(School of Business Administration,Guizhou University of Finance and Economics,Guiyang,Guizhou 550025,China)

机构地区：[1]贵州财经大学工商管理学院,贵州贵阳550025

出　　处：《日用化学品科学》2023年第8期57-59,64,共4页Detergent & Cosmetics

摘　　要：参照以往学者的论述,总结口腔护理行业的发展特征和趋势,结合营销大环境以及较创新的营销方法,为参半品牌的营销策略提供优化思路,探讨未来参半品牌的营销走向,提出适合参半在未来口腔护理行业整体发展的可行化建议。The development characteristics and trends of oral care industry were summarized based on previous scholars’discussions.Combining the marketing environment and innovative marketing methods,optimization ideas for the marketing strategies of the Canban brand were provided,the marketing trends of the Canban brand in the future were explored,and feasible suggestions suitable for the overall development of the Canban brand in the oral care industry in the future were proposed.

关 键 词：参半 营销策略 口腔护理 

分 类 号：TQ658.4[化学工程—精细化工]