乔治·阿玛尼服装品牌特性和成功的要素研究  

Research on the Characteristics and Cuccess Factors of Giorgio Armani's Clothing Brand

作　　者：徐艺 XU Yi(Graduate School of Fashion Design,Sejong University,Seoul 05006,Korea)

机构地区：[1]世宗大学服装设计大学院,韩国首尔05006

出　　处：《西部皮革》2023年第14期12-16,共5页West Leather

摘　　要：随着时尚产业的迅速发展,服装产业开始走向世界化市场,为了让国内的服装设计师及服装品牌也能与世界级服装品牌之间相互竞争。通过研究乔治·阿玛尼品牌的特性,产品理念,经营模式和成功因素等方法来分析国内时装品牌该如何走向国际化市场。在竞争日趋激烈的国际化时装市场下,探究乔治·阿玛尼该时尚品牌,认为国内时装设计师应该正视这样的事实:时装的最终目的是为了满足消费者的需求。因此,需要开发满足不同需求的消费者的新时尚产品,有助于国内市场重建服装市场,有利国内品牌走向国际市场。With the rapid development of the fashion industry,the fashion industry has begun to go global,in order to allow domestic fashion designers and clothing brands to compete with world-class clothing brands.By studying the characteristics of Giorgio Armani brand,product concept,business model and success factors,this paper analyzes how domestic fashion brands should go to the international market.In the increasingly competitive international fashion market,the study of Giorgio Armani fashion brand,that the domestic fashion designers should face up to the fact that the ultimate purpose of fashion is to meet the needs of consumers.Therefore,the need to develop new fashion products to meet the different needs of consumers,help the domestic market to rebuild the clothing market,conducive to domestic brands to the international market.

关 键 词：乔治·阿玛尼 服装品牌 品牌发展 成功要素 

分 类 号：F416.86[经济管理—产业经济]