探析中小服装纺织企业市场营销渠道优化策略  

Analysis of Small and Medium-Sized Clothing Textile Enterprises Marketing Channel Optimization Strategy

作　　者：王啟凡 宋程浩 WANG Qifan;SONG Chenghao(Bayin guoleng Vocational and Technical College,Korla 841000,China)

机构地区：[1]巴音郭楞职业技术学院,新疆库尔勒841000

出　　处：《西部皮革》2023年第14期17-19,共3页West Leather

摘　　要：随着市场的日趋成熟,中小服装纺织企业面临着日益激烈的竞争,特别是与大型企业和跨国品牌之间的竞争。大型企业通常具有较强的资金、技术、品牌和渠道优势,使得中小企业在市场上的竞争地位相对较弱。在消费者需求日益多样化的今天,中小服装纺织企业需要不断创新产品设计,提高产品质量,以满足不同消费者的实际需求。with the market growing mature,small and medium-sized clothing textile enterprises are facing increasingly fierce competition,especially with large enterprises and multinational brands between the competition.Large enterprises usually have strong capital,technology,brand and channel advantages,so that smes in the market relatively weak competitive position.With the diversification of consumer demand today,small and medium-sized garment textile enterprises need to innovate product design and improve product quality to meet the actual needs of different consumers.

关 键 词：中小服装纺织企业 市场营销渠道 优化策略 

分 类 号：F425[经济管理—产业经济] F274[轻工技术与工程—服装设计与工程] TS941.8