服装店铺环境设计与服装展示陈列研究  

Research on Environmental Design and Clothing Display of Clothing Stores

作　　者：解亚茹 XIE Yaru(School of Art and Design,Shaanxi Fashion Engineering University,Xi'an 712046,China)

机构地区：[1]陕西服装工程学院艺术设计学院,陕西西安712046

出　　处：《西部皮革》2023年第14期20-22,共3页West Leather

摘　　要：线下服装的销售与宣传,往往依赖于销售空间环境氛围与服装展示陈列的推广,作为服装店铺的重要设计内容,通过对服装店铺环境与服装展示陈列的双重优化设计,不仅能在很大程度上引导消费者进行服装购买,还可进一步展现服装产品价值、提升服装品牌形象。文章以服装店铺为研究对象,阐述了服装店铺环境设计与服装展示陈列的概念与重要性;总结了影响服装店铺环境设计与服装展示陈列的设计因素;结合服装店铺色彩、灯光、布局提出了优化设计策略,旨在推动服装店铺环境效果,提升消费者购买服装体验。The sales and promotion of offline clothing often rely on the sales space environment and the promotion of clothing display.As an important design content of clothing stores,the dual optimization design of clothing store environment and clothing display can not only guide consumers to make clothing purchases to a large extent,but also further demonstrate the value of clothing products and enhance the image of clothing brands.The article takes clothing stores as the research object and elaborates on the concept and importance of clothing store environmental design and clothing display display;Summarized the design factors that affect the environmental design of clothing stores and clothing display;And an optimization design strategy was proposed based on the color,lighting,and layout of clothing stores,aiming to promote the environmental effect of clothing stores and enhance consumers'purchasing experience.

关 键 词：服装店铺 环境设计 展示陈列 设计方式 服饰特点 

分 类 号：TP831[自动化与计算机技术—检测技术与自动化装置]